Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Global | 2854.6 |
| 2 | Grab | Global | 949.8 |
| 3 | PepsiCo | Global | 889.4 |
| 4 | Nestle | Global | 856.2 |
| 5 | Mondelez International | Global | 819.6 |
| 6 | The Magnum Ice Cream Company | Global | 655.9 |
| 7 | The Coca-Cola Company | Global | 565.2 |
| 8 | McDonald's | Global | 564.1 |
| 9 | Yum! Brands | Global | 442.9 |
| 10 | Volkswagen Group | Global | 354.2 |
| 11 | Samsung | Global | 318.2 |
| 12 | L'Oréal | Global | 314.7 |
| 13 | Toyota Motor Corporation | Global | 272.8 |
| 14 | Government of United Arab Emirates | Global | 265.6 |
| 15 | adidas | Global | 264.4 |
| 16 | Abbott | Global | 246.0 |
| 17 | Government of Saudi Arabia | Global | 244.5 |
| 18 | Haleon | Global | 238.5 |
| 19 | Akbank | Global | 218.3 |
| 20 | Abdul Latif Jameel | Global | 204.7 |
| 21 | Shoprite Holdings | Global | 204.2 |
| 22 | Paragon Technology and Innovation | Global | 195.5 |
| 23 | Tiger Brands | Global | 188.2 |
| 24 | Pepkor | Global | 180.2 |
| 25 | Opella | Global | 178.5 |
| 26 | Amazon | Global | 178.4 |
| 27 | Mars | Global | 173.6 |
| 28 | Vodafone | Global | 173.2 |
| 29 | Grupo Boticário | Global | 173.1 |
| 30 | Stellantis | Global | 170.8 |
| 31 | Heineken | Global | 169.2 |
| 32 | Danone | Global | 167.8 |
| 33 | Sabancı Holding | Global | 166.3 |
| 34 | Beiersdorf | Global | 163.4 |
| 35 | Standard Bank Group | Global | 153.2 |
| 36 | Anheuser-Busch InBev | Global | 150.0 |
| 37 | Reckitt | Global | 147.4 |
| 38 | Galderma | Global | 143.3 |
| 39 | Colgate-Palmolive Company | Global | 136.7 |
| 40 | Miral Asset Management | Global | 132.8 |
| 41 | Diageo | Global | 132.3 |
| 42 | Anadolu Grubu | Global | 130.0 |
| 43 | Starbucks | Global | 127.3 |
| 44 | Aditya Birla Group | Global | 125.8 |
| 45 | Dimes | Global | 122.2 |
| 46 | Shell | Global | 121.1 |
| 47 | Government of Qatar | Global | 120.5 |
| 48 | The Ford Motor Company | Global | 119.3 |
| 49 | Procter & Gamble | Global | 118.3 |
| 50 | Eczacibasi Holding | Global | 116.7 |
| 51 | Pernod Ricard | Global | 116.4 |
| 52 | Government of China | Global | 115.5 |
| 53 | Globe Telecom | Global | 113.0 |
| 54 | Game Science | Global | 112.9 |
| 55 | Delivery Hero | Global | 108.2 |
| 56 | The Foschini Group | Global | 104.1 |
| 57 | Deutsche Telekom | Global | 103.9 |
| 58 | Schäferei Stücke | Global | 102.3 |
| 59 | Red Bull | Global | 100.8 |
| 60 | Netflix | Global | 99.0 |
| 61 | Philips | Global | 98.7 |
| 62 | BYD | Global | 97.3 |
| 63 | Yıldız Holding | Global | 95.3 |
| 64 | Allianz | Global | 94.9 |
| 65 | Koç Holding | Global | 94.3 |
| 66 | Perfetti Van Melle | Global | 92.7 |
| 67 | Jollibee Foods Corporation | Global | 92.1 |
| 68 | Bayer Group | Global | 90.1 |
| 69 | Suntory | Global | 84.9 |
| 70 | Barq | Global | 84.2 |
| 71 | Yili Group | Global | 83.0 |
| 72 | Bajaj | Global | 81.8 |
| 73 | Pick n Pay | Global | 80.1 |
| 74 | Djarum | Global | 76.5 |
| 76 | Landmark Group | Global | 76.4 |
| 75 | Restaurant Brands International | Global | 76.4 |
| 77 | AXA | Global | 75.2 |
| 78 | Walmart | Global | 72.7 |
| 79 | Ting Hsin International Group | Global | 71.5 |
| 80 | Telefonica | Global | 65.5 |
| 81 | Voyage Australia Pty Limited | Global | 65.0 |
| 82 | Visa | Global | 64.5 |
| 84 | Ferrero International | Global | 63.1 |
| 83 | Hyundai Motor Group | Global | 63.1 |
| 85 | Nami Matcha | Global | 63.0 |
| 86 | ThaiBev | Global | 61.1 |
| 87 | Kenvue | Global | 60.8 |
| 88 | Microsoft | Global | 60.4 |
| 89 | Dabur | Global | 60.3 |
| 90 | General Motors | Global | 60.2 |
| 93 | Absa Group | Global | 60.1 |
| 91 | Mazda Motor Corporation | Global | 60.1 |
| 92 | MultiChoice | Global | 60.1 |
| 94 | Aksoy Group | Global | 56.2 |
| 95 | Al-Dabbagh Group | Global | 56.1 |
| 96 | The Beverage Company | Global | 56.1 |
| 97 | Essity | Global | 55.2 |
| 98 | Reliance Industries | Global | 54.2 |
| 99 | Türkiye İş Bankası | Global | 53.2 |
| 100 | Merck/MSD | Global | 53.0 |
| 101 | Uber | Global | 52.9 |
| 102 | Versuni | Global | 52.6 |
| 103 | Duolingo | Global | 52.3 |
| 104 | Lenovo | Global | 50.1 |
| 105 | Al Joumhouria | Global | 50.0 |
| 105 | Eurocash Group | Global | 50.0 |
| 105 | Sabancı University | Global | 50.0 |
| 105 | Sandy Hook Promise | Global | 50.0 |
| 109 | Foundation To Combat Antisemitism | Global | 49.4 |
| 111 | Almarai | Global | 48.1 |
| 110 | Hepsiburada | Global | 48.1 |
| 112 | JG Summit Holdings | Global | 48.1 |
| 112 | Unilab | Global | 48.1 |
| 114 | Renault | Global | 45.2 |
| 115 | PT Ultrajaya | Global | 44.3 |
| 116 | TurkNet | Global | 44.1 |
| 117 | Unicharm | Global | 44.1 |
| 118 | Nedbank Group | Global | 44.0 |
| 119 | Government of Vietnam | Global | 42.9 |
| 120 | Xiaohongshu | Global | 42.8 |
| 120 | Zespri | Global | 42.8 |
| 122 | Alphabet | Global | 42.4 |
| 123 | Kraft Heinz Company | Global | 41.9 |
| 124 | BT Group | Global | 41.8 |
| 125 | Bharti Enterprises | Global | 40.4 |
| 125 | Cathay Pacific | Global | 40.4 |
| 127 | Indofood | Global | 40.3 |
| 128 | Indonesia Corruption Watch | Global | 40.3 |
| 129 | Dosy | Global | 40.2 |
| 129 | Puma | Global | 40.2 |
| 129 | Sixieme Son | Global | 40.2 |
| 136 | C-Holdings | Global | 40.1 |
| 137 | Capricorn Group | Global | 40.1 |
| 137 | Discovery Limited | Global | 40.1 |
| 135 | Global Sport Ventures | Global | 40.1 |
| 132 | İstanbul Festivali | Global | 40.1 |
| 132 | KızlarSoruyor | Global | 40.1 |
| 139 | Naspers | Global | 40.1 |
| 132 | TEMA Foundation | Global | 40.1 |
| 140 | Kudu | Global | 40.0 |
| 141 | Domino's Pizza | Global | 39.3 |
| 142 | Pfeifer & Langen | Global | 36.8 |
| 143 | Mercado Libre | Global | 36.4 |
| 144 | Kalbe Farma | Global | 36.2 |
| 145 | Pandurata Alimentos | Global | 36.2 |
| 146 | Prototype.studio | Global | 36.2 |
| 149 | DHG Pharma | Global | 36.1 |
| 148 | STC Group | Global | 36.1 |
| 147 | Suzuki | Global | 36.1 |
| 150 | Health Water Bottle Co. | Global | 36.0 |
| 150 | Zain | Global | 36.0 |
| 152 | XLSmart | Global | 34.6 |
| 153 | Vietjet Air | Global | 34.4 |
| 154 | Warner Bros. Discovery | Global | 34.4 |
| 155 | Intel | Global | 34.3 |
| 156 | Shiseido | Global | 33.1 |
| 157 | Arira Pangindo | Global | 32.2 |
| 163 | Government of Oman | Global | 32.2 |
| 160 | JBS | Global | 32.2 |
| 157 | Kino Indonesia | Global | 32.2 |
| 157 | PZ Cussons | Global | 32.2 |
| 160 | Santander Group | Global | 32.2 |
| 162 | Yaşar Holding | Global | 32.2 |
| 165 | Getir | Global | 32.1 |
| 164 | VisitBritain | Global | 32.1 |
| 166 | FE CREDIT | Global | 32.0 |
| 168 | Isuzu | Global | 32.0 |
| 169 | Midea Group | Global | 32.0 |
| 167 | STADIO Holdings | Global | 32.0 |
| 170 | WK Kellogg Co | Global | 30.2 |
| 171 | Robin Hood Army | Global | 30.0 |
| 172 | Mastercard | Global | 29.2 |
| 173 | Amnesty International | Global | 28.3 |
| 173 | Government of Argentina | Global | 28.3 |
| 175 | Government of India | Global | 28.3 |
| 177 | Honda | Global | 28.2 |
| 176 | inDrive | Global | 28.2 |
| 179 | Mashreq | Global | 28.2 |
| 178 | Turkcell Holding | Global | 28.2 |
| 180 | Fellas | Global | 28.1 |
| 185 | Goodyear | Global | 28.1 |
| 183 | Government of Thailand | Global | 28.1 |
| 180 | IKEA | Global | 28.1 |
| 184 | Pataya Food Group | Global | 28.1 |
| 180 | TAB Food Investments | Global | 28.1 |
| 188 | Canal+ S.A. | Global | 28.0 |
| 186 | Mynt | Global | 28.0 |
| 187 | Reach for a Dream | Global | 28.0 |
| 189 | Government of Singapore | Global | 26.7 |
| 190 | Booking Holdings | Global | 25.8 |
| 190 | Comcast Corporation | Global | 25.8 |
| 190 | Deere & Company | Global | 25.8 |
| 193 | Amer Sports | Global | 25.7 |
| 194 | Sony | Global | 25.2 |
| 195 | Liga Nacional de Fútbol Profesional | Global | 25.0 |
| 196 | BP | Global | 24.9 |
| 198 | Manscaped | Global | 24.3 |
| 197 | RWE | Global | 24.3 |
| 198 | Wyndham Hotels & Resorts | Global | 24.3 |
| 206 | BiC | Global | 24.2 |
| 202 | Government of Indonesia | Global | 24.2 |
| 200 | Gujarat Cooperative Milk Marketing Federation | Global | 24.2 |
| 202 | Ismaya Group | Global | 24.2 |
| 201 | ITC | Global | 24.2 |
| 205 | Otsuka Pharmaceutical | Global | 24.2 |
| 202 | Ultrajaya | Global | 24.2 |
| 207 | National Bank of Oman | Global | 24.1 |
| 207 | The J.M. Smucker Company | Global | 24.1 |
| 209 | Uludağ İçecek | Global | 24.1 |
| 211 | Berjaya Corporation | Global | 24.0 |
| 211 | CK Hutchison Holdings | Global | 24.0 |
| 213 | Estee Lauder Companies | Global | 24.0 |
| 210 | VIB | Global | 24.0 |
| 214 | Kirin Holdings | Global | 22.3 |
| 215 | Sanofi | Global | 21.5 |
| 216 | AT&T | Global | 20.9 |
| 217 | Asia Commercial Bank | Global | 20.5 |
| 218 | DIA Group | Global | 20.2 |
| 219 | Raymond | Global | 20.2 |
| 219 | Swiggy | Global | 20.2 |
| 219 | Tata Group | Global | 20.2 |
| 224 | Anghami | Global | 20.1 |
| 224 | ItsHerWay | Global | 20.1 |
| 224 | Mediclinic | Global | 20.1 |
| 227 | Robert Bosch Stiftung | Global | 20.1 |
| 222 | VIBRA | Global | 20.1 |
| 223 | Züber | Global | 20.1 |
| 229 | AkzoNobel | Global | 20.0 |
| 228 | CP Group | Global | 20.0 |
| 229 | Fujifilm Corporation | Global | 20.0 |
| 231 | KAP Limited | Global | 20.0 |
| 232 | Lovesac | Global | 17.2 |
| 232 | Nissan | Global | 17.2 |
| 232 | Sierra Nevada Brewing Co. | Global | 17.2 |
| 235 | Alibaba Group | Global | 17.1 |
| 235 | Canon | Global | 17.1 |
| 235 | Government of Hong Kong | Global | 17.1 |
| 235 | Itochu | Global | 17.1 |
| 235 | Kailas | Global | 17.1 |
| 241 | Spotify | Global | 17.1 |
| 235 | WYBOT | Global | 17.1 |
| 244 | Adevinta | Global | 16.5 |
| 242 | KIRKBI | Global | 16.5 |
| 243 | Mitsubishi Group | Global | 16.5 |
| 245 | Axel Springer | Global | 16.2 |
| 247 | Branca International | Global | 16.2 |
| 250 | Government of Brazil | Global | 16.2 |
| 245 | REWE Group | Global | 16.2 |
| 248 | The House of Abhinandan Lodha | Global | 16.2 |
| 248 | Vodafone Idea | Global | 16.2 |
| 255 | Al-Futtaim Group | Global | 16.1 |
| 251 | Global Enak Nikmat | Global | 16.1 |
| 253 | LTD Administração e Participações | Global | 16.1 |
| 255 | Marriott International | Global | 16.1 |
| 253 | MBRF Global Foods Company | Global | 16.1 |
| 251 | Sosro | Global | 16.1 |
| 260 | Budget Insurance | Global | 16.0 |
| 264 | Clicks Group | Global | 16.0 |
| 264 | Himalaya Global Holdings | Global | 16.0 |
| 260 | Hollard | Global | 16.0 |
| 257 | Logitech | Global | 16.0 |
| 262 | LT Group | Global | 16.0 |
| 264 | Nando's | Global | 16.0 |
| 262 | Rebisco | Global | 16.0 |
| 267 | Snap Inc. | Global | 16.0 |
| 259 | Şölen | Global | 16.0 |
| 257 | Turkish Airlines | Global | 16.0 |
| 268 | LVMH | Global | 13.0 |
| 270 | City of Pompano Beach | Global | 12.9 |
| 269 | LOF | Global | 12.9 |
| 271 | Haier Group | Global | 12.6 |
| 272 | Biznet Networks | Global | 12.5 |
| 272 | Mayora Indah | Global | 12.5 |
| 274 | Waldencast | Global | 12.5 |
| 275 | Brandstätter Group | Global | 12.3 |
| 285 | Ajmal Perfumes | Global | 12.1 |
| 286 | Astra International | Global | 12.1 |
| 287 | Banco Bradesco | Global | 12.1 |
| 276 | BGH | Global | 12.1 |
| 276 | Compañía de Cervecerías Unidas | Global | 12.1 |
| 276 | Dreamco | Global | 12.1 |
| 281 | Duroflex | Global | 12.1 |
| 281 | Federal Bank | Global | 12.1 |
| 276 | Galicia Financial Group | Global | 12.1 |
| 276 | Grido Helado | Global | 12.1 |
| 281 | Hero Motors Company | Global | 12.1 |
| 287 | Itaúsa | Global | 12.1 |
| 281 | Parle Products | Global | 12.1 |
| 291 | Government of South Africa | Global | 12.0 |
| 289 | Mobily | Global | 12.0 |
| 290 | PLDT | Global | 12.0 |
| 292 | Taiba | Global | 12.0 |
| 293 | Tune Group | Global | 9.0 |
| 294 | CelcomDigi | Global | 8.9 |
| 294 | ExxonMobil | Global | 8.9 |
| 294 | National Trades Union Congress | Global | 8.9 |
| 294 | Next Bank | Global | 8.9 |
| 300 | Chimelong Group | Global | 8.6 |
| 300 | Geely | Global | 8.6 |
| 300 | Lululemon | Global | 8.6 |
| 298 | Mediterranean Shipping Company | Global | 8.6 |
| 300 | MINISO | Global | 8.6 |
| 298 | Morgan Stanley | Global | 8.6 |
| 300 | Peekaboo Game Limited | Global | 8.6 |
| 300 | Pelliot | Global | 8.6 |
| 300 | Ping An Insurance | Global | 8.6 |
| 300 | Qualcomm | Global | 8.6 |
| 300 | Semir | Global | 8.6 |
| 300 | Vivo China | Global | 8.6 |
| 310 | Britannia Industries | Global | 8.5 |
| 310 | Giorgio Armani | Global | 8.5 |
| 323 | Bank Jago | Global | 8.1 |
| 318 | Bisleri | Global | 8.1 |
| 312 | Deutsche Bank | Global | 8.1 |
| 312 | Generali | Global | 8.1 |
| 315 | Godrej Group | Global | 8.1 |
| 325 | Gruppo TIM | Global | 8.1 |
| 318 | HP Inc. | Global | 8.1 |
| 315 | MetLife | Global | 8.1 |
| 323 | Mirael Natural Indonesia | Global | 8.1 |
| 318 | Motilal Oswal Financial Services | Global | 8.1 |
| 325 | Nubank | Global | 8.1 |
| 318 | Nykaa | Global | 8.1 |
| 315 | Pan American Energy | Global | 8.1 |
| 312 | Sarig Electric | Global | 8.1 |
| 322 | The Clorox Company | Global | 8.1 |
| 332 | Association Familiale Mulliez | Global | 8.0 |
| 327 | Government of Ras Al Khaimah | Global | 8.0 |
| 337 | Groupe Rocher | Global | 8.0 |
| 327 | IFFCO | Global | 8.0 |
| 327 | Jahez Group | Global | 8.0 |
| 327 | Kinokuniya | Global | 8.0 |
| 327 | New Balance | Global | 8.0 |
| 339 | Old Mutual | Global | 8.0 |
| 333 | Penti | Global | 8.0 |
| 338 | Phoenix Beverages | Global | 8.0 |
| 333 | Terra Pizza | Global | 8.0 |
| 333 | Tunalar Group | Global | 8.0 |
| 333 | Tuzla Municipality | Global | 8.0 |
| 340 | Foodstuffs | Global | 5.0 |
| 340 | Henkel | Global | 5.0 |
| 340 | ingatlan.com | Global | 5.0 |
| 340 | MiWay | Global | 5.0 |
| 344 | Government of New Zealand | Global | 4.5 |
| 345 | Bank of America | Global | 4.3 |
| 345 | Easterseals | Global | 4.3 |
| 345 | First Hawaiian, Inc. | Global | 4.3 |
| 345 | Land O'Lakes | Global | 4.3 |
| 345 | Mattermost | Global | 4.3 |
| 350 | ING Group | Global | 4.2 |
| 350 | San Francisco Travel Association | Global | 4.2 |
| 386 | Acer | Global | 4.0 |
| 358 | Affinity Global | Global | 4.0 |
| 386 | America Movil | Global | 4.0 |
| 358 | Apollo Tyres | Global | 4.0 |
| 392 | AvaTrade | Global | 4.0 |
| 402 | Blum Capital | Global | 4.0 |
| 395 | Borusan | Global | 4.0 |
| 377 | ByteDance | Global | 4.0 |
| 398 | Carousell | Global | 4.0 |
| 377 | Cellini Group | Global | 4.0 |
| 356 | Cencosud | Global | 4.0 |
| 402 | Century Pacific Food | Global | 4.0 |
| 386 | Coca-Cola FEMSA | Global | 4.0 |
| 358 | CoinSwitch | Global | 4.0 |
| 358 | Crompton | Global | 4.0 |
| 358 | Dell Technologies | Global | 4.0 |
| 398 | DTH Telecommunication Service Joint Stock Company | Global | 4.0 |
| 405 | Famous Brands | Global | 4.0 |
| 377 | Fonterra | Global | 4.0 |
| 377 | FrieslandCampina | Global | 4.0 |
| 392 | GSK | Global | 4.0 |
| 398 | HDBank | Global | 4.0 |
| 358 | HDFC Bank | Global | 4.0 |
| 358 | Hinduja Group | Global | 4.0 |
| 352 | IHG Hotels & Resorts | Global | 4.0 |
| 352 | IONITY | Global | 4.0 |
| 377 | Japfa Group | Global | 4.0 |
| 358 | JK Cement | Global | 4.0 |
| 358 | Kotak Mahindra Bank | Global | 4.0 |
| 352 | Lagfin | Global | 4.0 |
| 386 | Lojas Renner | Global | 4.0 |
| 358 | Mahindra Group | Global | 4.0 |
| 377 | Maybank | Global | 4.0 |
| 352 | Mutti | Global | 4.0 |
| 402 | NutriAsia | Global | 4.0 |
| 377 | OCBC | Global | 4.0 |
| 358 | Paramount Global | Global | 4.0 |
| 358 | PB Fintech | Global | 4.0 |
| 395 | Prima | Global | 4.0 |
| 358 | RPG Group | Global | 4.0 |
| 377 | SC Johnson & Son | Global | 4.0 |
| 358 | Social Worth Technologies | Global | 4.0 |
| 392 | Subway | Global | 4.0 |
| 405 | Telesure | Global | 4.0 |
| 386 | The Hershey Company | Global | 4.0 |
| 405 | Tongaat Hulett | Global | 4.0 |
| 358 | Torrent Group | Global | 4.0 |
| 397 | True Corporation | Global | 4.0 |
| 358 | Ujjivan Financial Services | Global | 4.0 |
| 398 | UNIBEN | Global | 4.0 |
| 356 | Universidad Siglo 21 | Global | 4.0 |
| 358 | USHA | Global | 4.0 |
| 386 | Vale | Global | 4.0 |
| 358 | WAGMI Limited | Global | 4.0 |
| 377 | Wings Group | Global | 4.0 |
| 405 | Woolworths Holdings Limited | Global | 4.0 |
| 358 | Zepto | Global | 4.0 |