Top Advertisers Global 2025
Nestle
Overall rank
#4
Points
554.7
Awards won
51
Finalists
81
Best in Show
0
Gold
13
Silver
23
Bronze
15
Finalist
81
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #CeritaBEARBRAND: A Movement Built on Belief | Bear Brand | Nestle | Ogilvy | Indonesia | Cross Digital Media Marketing | Smarties APAC | Finalist |
| 3 YEARS, 1 PURPOSE: CARING FOR THE P.A.I.D. YOUTH | La Vie Water | Nestle | OpenMind | Vietnam | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| A REGENERATIVE EXPERIENCE TO LIVE, FEEL, PRACTICE | La Vie Water | Nestle | OpenMind | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Innovative Use of AI in Advertising | Smarties APAC | Finalist (2) |
| GrabAds X BEAR BRAND: Fuel for Dragon Warriors | Bear Brand | Nestle | OpenMind | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| GrabAds X BEAR BRAND: Fuel for Dragon Warriors | Bear Brand | Nestle | GrabAds | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR | La Vie Water | Nestle | OpenMind | Vietnam | Social Media Marketing | Smarties APAC | Silver |
| MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR | La Vie Water | Nestle | Ogilvy | Vietnam | Social Media Marketing | Smarties APAC | Silver |
| MILO – Pride of the Nation Started from the Names | Milo | Nestle | Ogilvy | Vietnam | Brand Purpose / Activism | Smarties APAC | Gold |
| MILO – Pride of the Nation Started from the Names | Milo | Nestle | OpenMind | Vietnam | Brand Purpose / Activism | Smarties APAC | Gold |
| MILO A2 COOLING MILK – THE BEST OF BOTH WORLDS | Milo | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties APAC | Finalist |
| NAN SupremePro: The Trusted Expert in Mom's Pocket | NAN | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Silver (2) |
| 70 Days of Coffee Bonus | Nescafe | Nestle | OpenMind | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
| Coffee Concentrate: The Skipphin Culture | Nescafe | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | Adtima | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Turning Moms' Sound of Love into Market Leadership | Nestle | Nestle | OpenMind | Vietnam | Integrated E-commerce Innovation & Live Streaming | Smarties APAC | Finalist |
| “Kit to Kat” - Valentine’s Day | KitKat | Nestle | Zenith | India | Brand Experience | Smarties India | Finalist |
| How Ask Nestle’s Integrated Search Strategy Wins | Nestle | Nestle | Zenith | India | Innovative Use of AI in Advertising | Smarties India | Finalist |
| KitKat & Candy Crush team up for sweeter breaks! | KitKat | Nestle | Zenith | India | Gaming, Gamification & E-Sports | Smarties India | Bronze |
| NESCAFÉ RTD's Gen Z Win via Gaming Campaign | Nescafe | Nestle | Zenith | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| LACTOGROW: Driving Result Thru Play | Latogrow | Nestle | VML | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| LACTOGROW: Unlocking Seamless Loyalty Journey | Latogrow | Nestle | VML | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| NESCAFÉ: The Coffee That Broke The Internet | Nescafe | Nestle | dentsu Indonesia | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Bronze |
| WYETH S-26: #SemuaBisaJadiHebat | Wyeth Nutrition | Nestle | OpenMind | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
| WYETH S-26: #SemuaBisaJadiHebat | Wyeth Nutrition | Nestle | WPP Media | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
| WYETH S-26: Hacking Double Dates | Wyeth Nutrition | Nestle | OpenMind | Indonesia | Small Budget, Big Impact | Smarties Indonesia | Finalist |
| WYETH S-26: Hacking Double Dates | Wyeth Nutrition | Nestle | WPP Media | Indonesia | Small Budget, Big Impact | Smarties Indonesia | Finalist |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties Vietnam | Gold, Silver, Finalist |
| Maggi Oyster Sauce: The Magic Swirl | Maggi | Nestle | Leo | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Bronze |
| MILO – Pride of the Nation Started from the Names | Milo | Nestle | Ogilvy | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| MILO – Pride of the Nation Started from the Names | Milo | Nestle | OpenMind | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| NAN SupremePro: The Trusted Expert in Mom's Pocket | NAN | Nestle | Ogilvy | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Finalist |
| NAN SupremePro: The Trusted Expert in Mom's Pocket | NAN | Nestle | OpenMind | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Finalist |
| NESCAFÉ Cafe Việt: Men Strength-Flection | Nescafe | Nestle | LEO | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| Coffee Concentrate: The Skipphin Culture | Nescafe | Nestle | LEO | Vietnam | Real Time Marketing | Smarties Vietnam | Gold |
| 70 Days of Coffee Bonus | Nescafe | Nestle | LEO | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Finalist |
| NESCAFÉ: from Phông Bạt to Tangible Progress | Nescafe | Nestle | LEO | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| Nestlé NAN: The Trust Journey | NAN | Nestle | AnyMind Group | Vietnam | Omnichannel Marketing | Smarties Vietnam | Finalist |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Gold |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | Adtima | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Gold |
| Gisingin ang Mundo (Awaken your World) | Nescafe | Nestle | OpenMind | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
| Go4More: Moms Nurture Gifted Kids Through TikTok | Promil | Nestle | OpenMind | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
| Indulgence on a Budget: Chocolate Collab Hit Big | Seattle's Best Coffee | Nestle | Philippines | Small Budget, Big Impact | Smarties Philippines | Finalist | |
| Koko Krunch Gamified Tilt, Serve and Toss | Koko Krunch | Nestle | OpenMind | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Bronze |
| Koko Krunch Gamified Tilt, Serve and Toss | Koko Krunch | Nestle | AnyMind Group | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Bronze |
| Maggi Kari DCO Weather + Mini Game | Maggi | Nestle | OpenMind | Philippines | Future Forward Technology Marketing | Personalization | Smarties Philippines | Finalist (2) |
| Maggi Kari DCO Weather + Mini Game | Maggi | Nestle | AnyMind Group | Philippines | Future Forward Technology Marketing | Personalization | Smarties Philippines | Finalist (2) |
| Mujigae: Batang May Laban | Bonakid | Nestle | OpenMind | Philippines | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Smarties Philippines | Bronze, Finalist |
| Nescafe Run and Collect Min Game | Nescafe | Nestle | OpenMind | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Nescafe Run and Collect Min Game | Nescafe | Nestle | AnyMind Group | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Not Just A Flavor: The Ube Deluxe Movement | Seattle's Best Coffee | Nestle | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist | |
| Purple Takeover: How Ube Ruled Screen and Scrolls | Seattle's Best Coffee | Nestle | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist | |
| Riders First: Thank You in Every Rider's Care Kit | Seattle's Best Coffee | Nestle | Philippines | Small Budget, Big Impact | Smarties Philippines | Finalist | |
| Unleashing the Ascenda Effect with AI Targeting | Ascenda Kid | Nestle | OpenMind | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Finalist |
| KitKat “Have a Break and Go for Love” campaign | KitKat | Nestle | OpenMind | Thailand | Social Media Marketing | Smarties Thailand | Gold |
| Mineré – Stay Young Stay You | Minere | Nestle | Ogilvy | Thailand | Omnichannel Marketing | Smarties Thailand | Gold |
| NESCAFÉ BLEND AND BREW: Aroi Tum Tueng | Nescafe | Nestle | Leo | Thailand | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Thailand | Silver (2), Bronze |
| NESCAFÉ BLEND AND BREW: Aroi Tum Tueng | Nescafe | Nestle | OpenMind | Thailand | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Thailand | Silver (2), Bronze |
| Play. Break. Buy | KitKat | Nestle | MEmob+ | Germany | Cross Digital Media Marketing | Data Insights / Contextual Marketing | New Retail & Innovative Tech Sales Marketing | Gaming, Gamification & E-Sports | Personalization | Smarties DACH | Silver (3), Bronze, Finalist |
| Nescafe Xpress Brand Equity | Nescafe | Nestle | Mindshare | Turkey | Brand Experience | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties Turkey | Finalist (3) |
| Nescafe Xpress National Promo | Nescafe | Nestle | Mindshare | Turkey | Programmatic | Smarties Turkey | Silver |
| Doce Jornada by Receitas Nestlé | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties Brazil | Finalist |
| Last Click do Mundo Físico | Nestle | Nestle | WMS | Brazil | Marketing Omnicanal (Omnichannel Marketing) | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Finalist (2) |
| Last Click do Mundo Físico | Nestle | Nestle | LOGAN | Brazil | Marketing Omnicanal (Omnichannel Marketing) | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Finalist (2) |
| Minha Receita faz o Natal ser inesquecível | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Data insights / Marketing contextualizado (Data Insights / Con | Smarties Brazil | Finalist (3) |
| Nutren Senior: Construindo uma Categoria 50+ | Nutren | Nestle | VML | Brazil | Propósito de marca / Ativismo (Brand Purpose / Activism) | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) | Smarties Brazil | Finalist (2) |
| Promoção Nestlé Faz BBBem | Nestle | Nestle | VML | Brazil | Impacto imediato/Promoção (Instant Impact/Promotion) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Nescafe Xpress Brand Equity | Nescafe | Nestle | Mindshare | Turkey | Social Media Marketing | Brand Experience | Omnichannel Marketing | AI-Powered Audience Engagement | Brand Experience | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties MEA | Finalist (7) |
| Nescafe Xpress National Promo | Nescafe | Nestle | Mindshare | Turkey | Instant Impact / Promotion | Programmatic | Programmatic | Smarties MEA | Silver (2), Bronze |
| Nespresso x AdCubes In-Scene Campaign | Nespresso | Nestle | Wavemaker | Turkey | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties MEA | Bronze, Finalist |
| Nespresso x AdCubes In-Scene Campaign | Nespresso | Nestle | AdCubes | Turkey | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties MEA | Bronze, Finalist |
| Traditional recipes made easy and enjoyable | Maggi | Nestle | Publicis | United Arab Emirates | Omnichannel Marketing | Product and / or Service Launch | Smarties MENA | Gold, Bronze |
| 3 YEARS, 1 PURPOSE: LA VIE FOR MENTAL WELLBEING | La Vie Water | Nestle | OpenMind | Vietnam | Brand Purpose / Activism | Smarties X | Finalist |
| 3 YEARS, 1 PURPOSE: LA VIE PIONEERING REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Social Impact Marketing | Smarties X | Gold |
| 3 YEARS, 1 PURPOSE: LA VIE PIONEERING REGENERATION | La Vie Water | Nestle | Purpose.Ant | Vietnam | Social Impact Marketing | Smarties X | Gold |
| 3 YEARS, 1 PURPOSE: LA VIE PIONEERING REGENERATION | La Vie Water | Nestle | Ogilvy | Vietnam | Social Impact Marketing | Smarties X | Gold |
| A REGENERATIVE EXPERIENCE TO LIVE, FEEL, PRACTICE | La Vie Water | Nestle | OpenMind | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Finalist |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | OpenMind | Vietnam | Personalization | Real Time Marketing | AI-Driven Creative Excellence | Smarties X | Silver, Finalist (2) |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | Purpose.Ant | Vietnam | Personalization | Real Time Marketing | AI-Driven Creative Excellence | Smarties X | Silver, Finalist (2) |
| BEYOND WORDS: A PERSONALIZED NATURE REGENERATION | La Vie Water | Nestle | Ogilvy | Vietnam | Personalization | Real Time Marketing | AI-Driven Creative Excellence | Smarties X | Silver, Finalist (2) |
| KitKat Skin | KitKat | Nestle | Ogilvy | Brazil | Gaming, Gamification & E-Sports | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization | Smarties X | Gold, Finalist (3) |
| KITKOT | KitKat | Nestle | Ogilvy | Brazil | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties X | Silver, Bronze, Finalist |
| MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR | La Vie Water | Nestle | OpenMind | Vietnam | Social Media Marketing | Smarties X | Silver |
| MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR | La Vie Water | Nestle | Purpose.Ant | Vietnam | Social Media Marketing | Smarties X | Silver |
| MAKE MENTAL HEALTH SOCIAL THROUGH MEANINGFUL HUMOR | La Vie Water | Nestle | Ogilvy | Vietnam | Social Media Marketing | Smarties X | Silver |
| WHERE EACH ADS SPARKS NATURE REGENERATION | Nestlé Waters | Nestle | OpenMind | Vietnam | Omnichannel Marketing | Smarties X | Finalist |