Top Advertisers Global 2025
Grab
Overall rank
#2
Points
949.8
Awards won
55
Finalists
34
Best in Show
0
Gold
13
Silver
18
Bronze
24
Finalist
34
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| A mysterious package sender breaks the internet | Grab | Grab | M&C Saatchi Performance | Singapore | Social Media Marketing | Smarties APAC | Finalist |
| Celebrate Grab’s 5-Star Athletes | Grab | Grab | Thailand | Short or Long Form Video | Smarties APAC | Bronze | |
| Grab 10 Years | Real Impact by Real Influencers | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Smarties APAC | Silver |
| Grab CNY - Huatever Also Got | Grab | Grab | M&C Saatchi Performance | Singapore | Cross Digital Media Marketing | Connected TV | Short or Long Form Video | Smarties APAC | Finalist (3) |
| Grab Hemat: Awet Murah Tiap Hari | Grab | Grab | M&C Saatchi Performance | Indonesia | Short or Long Form Video | Smarties APAC | Finalist |
| Grab Summer Fighter | Grab | Grab | Choojai & Friends | Thailand | Brand Purpose / Activism | Smarties APAC | Finalist |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Bronze, Finalist |
| Grab: Personalisation Done Right = Done Light | Grab | Grab | Vietnam | Small Budget, Big Impact | Smarties APAC | Silver | |
| GrabDriveYourCar - The Pro Drinker’s Deals | Grab | Grab | Thailand | Product and / or Service Launch | Smarties APAC | Finalist | |
| GrabFood’s AI Playbook: Uplifting Small Merchants | Grab | Grab | Mindshare | Vietnam | Instant Impact / Promotion | AI-Driven Creative Excellence | Smarties APAC | Bronze (2) |
| GrabMart Real-Time Health Rescuer | Grab | Grab | Vietnam | Real Time Marketing | Smarties APAC | Silver | |
| Melaju Syantiek: Driving Change with Grace | Grab | Grab | M&C Saatchi Performance | Indonesia | Brand Purpose / Activism | Diversity and Inclusive Excellence | Smarties APAC | Silver (2) |
| AI Promoted Myself | Grab | Grab | M&C Saatchi Performance | Indonesia | Personalization | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties APAC | Gold, Bronze (2) |
| The ‘Understand’ Phenomena | Grab | Grab | M&C Saatchi Performance | Singapore | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| Breaking Molds for Beauty Marketing Inclusively | Grab | Grab | M&C Saatchi Performance | Indonesia | Diversity and Inclusive Excellence | Smarties Indonesia | Finalist |
| AI Promoted Myself | Grab | Grab | M&C Saatchi Performance | Indonesia | Data Insights / Contextual Marketing | Personalization | Smarties Indonesia | Gold (2) |
| Grab Hemat: Awet Murah Tiap Hari | Grab | Grab | M&C Saatchi Performance | Indonesia | Short or Long Form Video | Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
| Melaju Syantiek: Driving Change with Grace | Grab | Grab | M&C Saatchi Performance | Indonesia | Diversity and Inclusive Excellence | Social Impact Marketing | Smarties Indonesia | Silver (2) |
| Merdeka Melaju: Gen Z Wrote their Own Anthem | Grab | Grab | M&C Saatchi Performance | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
| Mystique | Grab | Grab | M&C Saatchi Performance | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Gold, Silver, Finalist |
| Redefining Premium Comfort with GC Plus | Grab | Grab | M&C Saatchi Performance | Indonesia | Product and / or Service Launch | Smarties Indonesia | Silver |
| Grab 10 Years | Appreciation Told by an Ecosystem | Grab | Grab | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Bronze |
| Grab 10 Years | Real Impact by Real Influencers | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Gold, Silver |
| Grab Decoded The Most Rushed Tết Ever | Grab | Grab | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Finalist |
| Grab Digitize Citadels | Grab | Grab | Vietnam | Diversity and Inclusive Excellence | Smarties Vietnam | Silver | |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Short or Long Form Video | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Real Time Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Bronze (2), Finalist (4) |
| Grab Tới Tết – A Cultural Accent to Rule Social | Grab | Grab | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Bronze |
| Grab: Personalisation Done Right = Done Light | Grab | Grab | Vietnam | Small Budget, Big Impact | AI-Powered Audience Engagement | Smarties Vietnam | Finalist (2) | |
| GrabFood’s AI Playbook: Uplifting Small Merchants | Grab | Grab | Mindshare | Vietnam | Diversity and Inclusive Excellence | Instant Impact / Promotion | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (2) |
| GrabMart Real-Time Health Rescuer | Grab | Grab | Vietnam | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Instant Impact / Promotion | Small Budget, Big Impact | Smarties Vietnam | Gold, Bronze (2), Finalist | |
| GrabYUMAI-Solve a Billion Đ Prob via 0Đ Production | Grab | Grab | Vietnam | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties Vietnam | Bronze, Finalist | |
| How Grab Family Account Bridges Generations | Grab | Grab | Mindshare | Vietnam | Product and / or Service Launch | Customer (CX) / User Experience (UX) & Design | Diversity and Inclusive Excellence | Smarties Vietnam | Bronze (2), Finalist |
| Personalized GrabUnlimited for Student Growth | Grab | Grab | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Product and / or Service Launch | Smarties Vietnam | Finalist (2) | |
| Lowered | Grab | Grab | GIGIL | Philippines | Instant Impact / Promotion | Smarties Philippines | Gold |
| Move It - Voice of Partners | MoveIt | Grab | M&C Saatchi Performance | Philippines | Diversity and Inclusive Excellence | Smarties Philippines | Finalist |
| Summer | Grab | Grab | GIGIL | Philippines | Short or Long Form Video | Smarties Philippines | Gold |
| Summer: 5-Star Eat & Travel Guide | Grab | Grab | M&C Saatchi Performance | Philippines | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Philippines | Silver, Finalist |
| Grab - Voice of Partners | Grab | Grab | GIGIL | Philippines | Social Impact Marketing | Smarties Philippines | Silver |
| #GrabThumbsUp - Seriously Good Food | Grab | Grab | Thailand | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Bronze (2) | |
| Celebrate Grab’s 5-Star Athletes | Grab | Grab | Thailand | Real Time Marketing | Short or Long Form Video | Smarties Thailand | Finalist (2) | |
| Grab Dine Out - The Hottest Way to Eat Out | Grab | Grab | Thailand | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Bronze | |
| Grab Summer Fighter | Grab | Grab | Choojai & Friends | Thailand | Real Time Marketing | Short or Long Form Video | Smarties Thailand | Gold, Silver |
| GrabDriveYourCar - The Pro Drinker’s Deals | Grab | Grab | Thailand | Social Impact Marketing | Product and / or Service Launch | Smarties Thailand | Gold, Silver | |
| GrabFood Group Order, Your Meal-ationship Saver | Grab | Grab | Ogilvy | Thailand | Customer Journey Marketing - Lead Generation / CRM | Cross Digital Media Marketing | Smarties Thailand | Gold, Silver |
| GrabFood Mega Sale - Hunger Circuit | Grab | Grab | Spa-Hakuhodo | Thailand | Omnichannel Marketing | Instant Impact / Promotion | Cross Digital Media Marketing | Smarties Thailand | Bronze, Finalist (2) |
| Grab The Night | Grab | Grab | Mindshare | Vietnam | Real Time Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Silver, Bronze, Finalist (2) |
| GrabMart Real-Time Health Rescuer | Grab | Grab | Vietnam | Instant Impact / Promotion | Small Budget, Big Impact | Smarties X | Bronze (2) |