MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Starbucks

Overall rank

#33

Points

67.0

Awards won

8

Finalists

5

Region
APAC
Best in Show 0
Gold 2
Silver 3
Bronze 3
Finalist 5

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
RED (Xiaohongshu) “The Truest Dark-Chocolate Latte” Starbucks Starbucks Carnivo China B.Marketing Impact Smarties China Silver
Starbucks “Partner Season: Barista-Inspired Menu” Starbucks Starbucks Carnivo China B.Marketing Impact Smarties China Bronze
Starbucks × Mayday fandom (wmls): “Sip Open the Mayday in Your Heart” Starbucks Starbucks Carnivo China C.Impact Media Smarties China Silver
Mood Brewster Starbucks Starbucks Indonesia Personalization | Instant Impact / Promotion | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence Smarties Indonesia Bronze, Finalist (4)
A One-Day Starbucks Starbucks Starbucks Puck Global Turkey Small Budget, Big Impact | Real Time Marketing Smarties Turkey Silver, Finalist
Brewing Success: 2024 Starbucks Campaigns Starbucks Starbucks Blis MENA United Arab Emirates Data Insights / Contextual Marketing | Programmatic | Real Time Marketing Smarties MENA Gold (2), Bronze