The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.
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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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