Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In the first session we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to elevate Marketing’s financial fluency and secure its place as a measurable, strategic asset.