Register for Mar 30-Apr 3, 2026 | MMA / Marketing + Media Alliance
MMA Members Exclusive

MMA’s Decoding AI for Marketers Training

VII: The Autonomous Marketing Era
Foundational training series that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises. The training is based on the MIT Press book, The AI Conundrum, authored by Rex Briggs & Caleb Briggs, presenters of the training.

5 Days / 1-Hour Lunch & Learn Sessions

Spend one week getting smart on Generative AI systems. Understand how these systems work as well as their strengths and weaknesses. All attendees of at least 4 of the 5 sessions will receive a certificate of completion.

Looking for the October 2025 on-demand videos? Click here.

 
73
NPS score

What people said:

“Really educational. Walked away feeling more confident about my knowledge on how AI works and the watchouts”

“Rex and Caleb broke the topic down into understandable real-life examples and how we might use AI in our day-to-day marketing work.”

“I learned a lot and it gave me ideas for how I might be able to apply it to my work.”

The 7-part series (since Fall 2023)

MMA's Decoding AI for Marketers training evolves with the meteoric evolution of AI systems and tools. The upcoming session, March 30–April 3, marks the most significant rewrite and update of the content. Even if you completed a previous session, please join us again. We will issue new certificates for this session for everyone who attends at least 4 of the 5 days.

I
Generative
AI Explosion
Nov 2023
On-demand
II
Multimodal
AI
Apr 2024
On-demand
III
AI in the
Workflow
Jul/Aug 2024
On-demand
IV
Reasoning
Revolution
Jan 2025
On-demand
V
AI Takes
Action
May 2025
On-demand
VI
Scaling: Pilot
→ Production
Oct 2025
On-demand
VII
Agentic
Era
Mar/Apr 2026
Upcoming

Coming again based on popular demand!

Mar 30 – Apr 3, 2026 • Five days, 1 hour each
Register now for the entire series
Download

AI Essentials - A Guide to Understanding and Applying AI for Marketers

A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
Learn More