The Charter of the Marketers Future Collective is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help shape the future of marketing and allow brands to drive business impact more effectively and efficiently.
Marketers Future Collective members represent some of the top marketing talent in the industry today and are the change agents in their organization, implementing marketing and business transformation to stay ahead of the competition.
Members of Marketers Future Collective:
- Leverage each other’s expertise and experience and disseminate learnings to their internal teams
- Commiserate about common challenges and celebrate opportunities
- Gain first access to new research and data and insights before general public launch
- Inform the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank), DATT (Data and CX Think Tank) and ALTT (AI Leadership Think Tank)
Membership in Marketers Future Collective is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for marketing operations, digital marketing capabilities, brand management and/or media.
If you’d like to learn more about how to get involved, please email [email protected].
Barbara McHugh
