Brand as Performance: Proving Brand Marketing Drives Long-Term Growth | MMA Global

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Released: 
October, 2025
File Size: 
2.6 MB
Region: 

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion reveals that traditional measurement methods have undervalued brand’s impact by up to 83%. Backed by studies from Ally, Kroger, and Campbell’s, BaP shows how brand campaigns lift favorability (+24%), drive higher conversions (4–5x), and deliver 1.8–6x greater long-term sales impact compared to short-term tactics. With BaP, CMOs finally have the evidence to defend budgets, optimize strategy, and demonstrate marketing’s full value. Download the whitepaper to learn how brand-first strategies compound growth and drive measurable results for your business.

Not an MMA Member? Please fill out the form below to download this document and learn more about other useful resources.