Fantastic day at MMA Impact yesterday. Engaging sessions with many MMA board members, and deep conversations. Highlights for me were the speaker sessions of Manish Tiwary, Kannan Sitaram and Vivek Gambhir. Great to hear those perspectives from industry stalwarts. Really well planned and organised.
Xapads Media has appointed Guénolé Le Gall as its Global Head of Performance, as the company doubles down on AI-driven programmatic strategies to meet growing demand for measurable, outcome-led advertising across markets.
As brands shift toward performance-driven advertising across Connected TV (CTV), mobile, and the open web, the need for unified, cross-channel execution is growing. This shift is driving Xapads to further strengthen its performance capabilities.
