Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Report

The State of Marketing Analytics

The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
 NEW
Data
ROI

The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Released: 
April, 2026
File Size: 
2.94 MB
Education Section: 
Guidelines, Perspectives, Trends Reports
Region: 
Global

adesso Turkey

MMA IMPACT Philippines 2026

October 06, 2026
 add to calendar

MMA Vietnam Innovate 2026 | HCMC 21-22 May

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Bluefish AI

Asif Mansoori
BDM
Globale Media
“

Reflecting on last week’s experience at MMA India 2025 - it was truly eye-opening for me and the team.

We had an incredible time connecting with industry leaders, exchanging ideas, and gaining powerful insights into how rapidly the marketing and tech landscape is evolving.

From AI-driven personalization to the next wave of mobile-first strategies, the sessions sparked conversations that are already influencing how we think, plan, and innovate. The pace of change in the digital ecosystem isn’t just fast — it’s transformative. And being part of that shift felt both energizing and necessary.

What stood out most was the shared sense of purpose — to innovate, adapt, and stay ahead of the curve. I feel grateful to be on this journey with a team Globale Media that’s curious, committed, and always ready to embrace what’s next.

Here’s to building on what we learned and continuing to grow — together

”

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