Global

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released:

April, 2026

Education Section:

Archive, Best Practices, Educational Documents, Perspectives, Trends Reports

Region:

APAC, Indonesia, Global

Keywords:

2026, Ramadan, Indonesia Market, Customer Behavior, MMA Indonesia, Data, Insights & Outlook 2026

Report

The State of Marketing Analytics

The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.

NEW

Data

ROI

How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.

Released:

April, 2026

File Size:

2.94 MB

Education Section:

Guidelines, Perspectives, Trends Reports

Region:

Global