Global

Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users.

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Consumer Behaviour Using Connected TV Report

Consumer Engagement

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.

11 Industry Leaders Decode Digital Media’s Future: AI, Retail Media, and 2025 Trends

January 27, 2025

The era of ‘Do It For Me’ will replace ‘Show Me Everything’ as AI simplifies personalization and more - said one of the participating speakers.

Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Wednesday, February 5, 2025 - 12:30pm to 1:00pm EST

Attribution

Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic consumer engagement and experiences. Simply put, sponsorship can hit consumers’ passion points unlike any other form of marketing and create new connection points for brands.

Region:

Global