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April 27-29, 2026 | Miami Beach, Florida
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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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MMA IMPACT Philippines 2025
Philippines
November 18, 2025
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Insight
Jury Secrets, Selection Jury Tips on What Sets Award-Winning Work Apart
Get exclusive, high-level tips from the MMA SMARTIES India Jury and Selection Jury. Build better entries, avoid common pitfalls, and see what truly wins.
MediaRadar
MediaRadar
MMA’s Decoding AI for Marketers Training
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Autonomous AI and Workflows
Members Only
Friday, October 10, 2025 -
12:00pm
to
1:00pm
EDT
AI
Hands on with agents
Workshop on evaluating AI risk (and responsible use)
Region:
Global
Speakers:
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Caleb Briggs
Co-author, The AI Conundrum
Register Now
If your company is an MMA member and you need a login,
create one here
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How Vector Databases and Multimodal AI works
Members Only
Thursday, October 9, 2025 -
12:00pm
to
1:00pm
EDT
AI
Deep dive into contextual search and multimodality
Region:
Global
Speakers:
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Caleb Briggs
Co-author, The AI Conundrum
Register Now
If your company is an MMA member and you need a login,
create one here
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A Practical Guide to Prompting
Members Only
Wednesday, October 8, 2025 -
12:00pm
to
1:00pm
EDT
AI
Tips and tricks to make prompting effective
Region:
Global
Speakers:
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Caleb Briggs
Co-author, The AI Conundrum
Register Now
If your company is an MMA member and you need a login,
create one here
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How AI is Grown and Why it Matters
Members Only
Tuesday, October 7, 2025 -
12:00pm
to
1:00pm
EDT
AI
Unpack how LLMs are grown and the implications to prompting
Region:
Global
Speakers:
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Caleb Briggs
Co-author, The AI Conundrum
Register Now
If your company is an MMA member and you need a login,
create one here
.
The Jagged Frontier of AI
Members Only
Monday, October 6, 2025 -
12:00pm
to
1:00pm
EDT
AI
Understanding AI’s strengths and weaknesses so you can harness AI’s power
Region:
Global
Speakers:
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Caleb Briggs
Co-author, The AI Conundrum
Register Now
If your company is an MMA member and you need a login,
create one here
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