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Insight
Automatically find and up‑weight high‑response micro‑segments—no creative changes required.
AI Uncovering Responsive Audiences (AURA) is a breakthrough AI-first audience discovery and optimization program. Using advanced pattern recognition across behavioral, demographic, and transactional data, AURA continuously identifies and upweights high-response micro-segments that traditional targeting methods miss. Early pilots demonstrate an average 22% lift with no creative changes and minimal workflow impact—just split your audience lines and let AI optimize weekly.

SharkNinja

MMA Member Badge

NEW YORK (November 10, 2025) — The Marketing + Media Alliance (MMA), the global nonprofit industry body of CMOs and marketing leaders shaping the future of the industry is hosting Great Debates: The Future of Marketing Attribution, a three-part, virtual event exploring one of marketing’s most persistent challenges: proving marketing’s real business value in a way CFOs believe.

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Globall-in

AlixPartners, LLP

EY Consulting GmbH

Keurig Dr Pepper Inc.

OneIngage International Media Marketing and Technology Solutions FZ-LLC

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