The Great Debates

Marketing’s Mission and its Role in Growth Strategy

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.

Sep 20, 2023 Global

Catherine Crevels

Catherine Crevels VP, US Marketing, Intuit

Kevin Howard

Kevin Howard Executive Director, Growth Marketing & Innovation, Ally Financial Inc.

Shubu Mitra

Shubu Mitra COO & Co-Founder, MarCaps LLC

Rebecca Messina

Rebecca Messina Partner, MarCaps & Senior Advisor, McKinsey; Former Global CMO, Uber

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.