A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a source of competitive advantage and sustained growth. This session explores those emerging practices and shows how companies are moving beyond cause-marketing campaigns and CSR add-ons toward integrated strategies that create measurable business value.
Based on the new book Good Growth: How Brands Win with Social Impact by Dr. Omar Rodríguez Vilà and Dr. Sundar Bharadwaj, the webinar introduces a practical playbook for this next-generation approach — one that links mission tightly to market opportunity. You'll discover how brands are identifying and capitalizing on social impact markets, embedding purpose into products and experiences, and turning impact into a powerful engine for revenue growth and brand differentiation.
Their research shows that purpose-oriented brands outperform peers — growing revenue and equity faster — when mission aligns tightly with business logic.
Don't miss this chance to learn how to turn real impact into real growth. This webinar is ideal for:
Register now to secure your spot—spaces are limited. You'll walk away ready to elevate your brand's impact and unlock sustainable growth.
