India

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released:

September, 2019

Education Section:

Best Practices, Creative Effectiveness, Educational Documents

Region:

APAC, India, Global

Keywords:

Mobile Video

Members Only

Consumer Engagement

Creative Effectiveness

Social Media

Members Only: First Second Strategy Report 2019

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If your company is an MMA member and you need log-in information, please email [email protected].

Released:

March, 2019

Education Section:

Creative Effectiveness, Educational Documents, Research

Region:

APAC, India, Global

NEW

A Marketer's Playbook for Full Funnel Growth

Advertising across the funnel is one thing. Making it work together is another.

This playbook from MMA India, Amazon Ads and WPP Media helps marketers connect brand building with business outcomes. It brings together India advertiser insights, real campaign learnings and practical tools to move from fragmented planning to connected execution.

Inside the report:

Released:

May, 2026

Region:

APAC, India, Global

NEW

MMA India's 101 AI in Marketing Use Cases

A curated learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member community and the MMA India AI Council.

What it is

The 101 AI in Marketing Use Cases is a compendium of practical, deployed applications of AI, drawn from real work inside MMA member organisations. Each use case shows how AI was applied to a specific marketing problem and the business impact it produced.

Released:

May, 2026

Region:

APAC, India, Global

NEW

Beyond Reach

Reach tells you your ad was delivered. It doesn't tell you it was remembered.

BEYOND REACH is an industry paper, from MMA India and Publicis Media, which gives Indian marketers a practical way to plan for attention, memory and mental availability, not just impressions.

Released:

May, 2026

Region:

APAC, India, Global

Kargo Unveils Festive Advertising Solutions for India to Maximise Brand Impact and Consumer Engagement

September 28, 2026

Mumbai, India [20th Aug, 2026] As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase.