India

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released:

September, 2019

Education Section:

Best Practices, Creative Effectiveness, Educational Documents

Region:

APAC, India, Global

Keywords:

Mobile Video

Members Only

Personalization and CX

Creative effectiveness

Media & Retail Media

Members Only: First Second Strategy Report 2019

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Released:

March, 2019

Education Section:

Creative Effectiveness, Educational Documents, Research

Region:

APAC, India, Global

Nivea India

ASCI

“

Great to collaborate with MMA India and Kantar on this meaningful dialogue. Conversations like these reinforce the importance of trust in driving creativity and marketing effectiveness.

”

Satyabrata Das

Chief Alliance Officer

Laqshya Media Group

“

Huge shout out for Mayur and Moneka and Manisha very rich content

”

Deepit Purkayastha

Co-Founder & CEO

Inshorts Group

“

Great meeting everyone - such an enriching conversation with an exemplary group of sharp leaders. Looking forward to staying in touch. And please feel free to reach out for anything.

”

Nupur Gurbaxani

Director, Brand & Innovation

Opella

“

Friday afternoon well spent! Thanks

”

Hetal Khalsa

Co-Founder and Chief Creative Officer

PivotRoots

“

Really enjoyed the session today. Such a thoughtful and engaging conversation, and lovely to meet everyone. Thank you, Moneka and Mayur, for bringing us all together and making it such an easy, open exchange.

”