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Rishi Raj Singh Bisht
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MMA DATA Unplugged India 2024 | Delhi Edition - Attendee

Had a great time attending the 4th Edition of Data Unplugged 2024, organized by!

The theme "Data First, AI Next" offered insightful discussions on how data drives innovation and shapes AI's future. The event was a treasure trove of insights, showcasing how data-driven strategies are the backbone of AI innovation. From thought-provoking sessions to actionable takeaways, it highlighted the synergy between leveraging data and shaping AI's future.

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Marketing in 2025: Preparing for the Future with Data and Innovation

December 5, 2024

Srikanth Rayaprolu, CEO & Founder - AdScholars

As 2025 approaches, marketing is advancing rapidly, reshaping how brands connect with audiences in a digital world. In 2024, data-driven personalization, automation, and digital maturity emerged as key trends that are now forming the foundation for what’s next. Here’s a look at how these developments will shape the coming year and keep marketers at the forefront.

From the CEO’s Desk: Creating A Trusted and Transparent Advertising Landscape

December 5, 2024

Amit Relan, CEO & Co-Founder - mFilterit

Air India Limited

Data

Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.

 

Released: 
November, 2024
Education Section: 
Best Practices, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
2024

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The Shift to Data-First Thinking: Catalyzing AI Innovation Across Industries

October 23, 2024
 

Shopalyst

Beyond Gen AI: How Machine Learning Sharpens Marketing Precision

September 13, 2024

Sreeraman Thiagarajan is CEO of Agrahyah Technologies and Adjunct Professor of Digital Transformation at IIM Trichy

I was a bit taken aback when I recently heard a bank's CDO use the term "traditional AI." He was simply distinguishing it from Gen AI and LLMs. Fair enough, but with the rise of Gen AI, marketers are buzzing about how it's reinventing copy and content. However, that’s like using a nuclear reactor just to charge your phone!

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