Navigating AI Regulation: Marketing in a New Era

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

What We’ll Cover

• Global Regulatory Highlights: An overview of key AI and privacy regulations, including the EU AI Act, U.S. state-level laws, and the UK's AI regulations.
• Compliance Made Practical: Actionable steps for marketers to ensure compliance, such as developing AI literacy training programs, auditing AI-driven campaigns for bias, and aligning data practices with privacy laws like GDPR and CCPA/CPRA.
• Copyright and Intellectual Property in AI: Understanding ownership rights when using AI tools, distinguishing between perceived and actual ownership, and navigating content rights in an evolving legal environment.
• Real-World Examples: Case studies of top brands that have built consumer trust through transparent AI usage and responsible data stewardship, turning compliance into a competitive advantage.
• Future-Proofing Your Strategy: Insights into the current U.S. administration's stance on AI and strategies to adapt AI tools and processes to meet consumer and legal expectations.

Why Attend

• Stay Ahead of Regulations: Adopt a proactive compliance framework to avoid fines, reputational damage, and customer churn.
• Drive Innovation Responsibly: Leverage AI's potential for personalization and operational efficiency without overstepping ethical or legal boundaries.
• Build Trust and Credibility: Position your brand as a responsible AI leader, strengthening relationships with customers and stakeholders.

All webinar registrants will receive a copy of MMA Global’s upcoming guide, “Mapping the Marketing AI Regulatory Landscape.”