MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

Wednesday, December 3, 2025 - 12:00pm to 1:00pm EST

Attribution

The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. This session breaks down the strengths and weaknesses of today’s leading methods, explores whether AI introduces clarity or confusion, and tackles the biggest question of all: do we really believe the numbers? Join us to cut through the noise and learn how to instill confidence in your measurement approach with stakeholders across the business.

Region:

Global

Speakers:

Nancy Smith

President & CEO

Analytic Partners

Marc Vermut

VP, The Knowledge Lab

TransUnion

Tina Wilson

Chief Administrative Officer

Nielsen

Rex Briggs

Subject Matter Expert

Marketing + Media Alliance

Jeremy Rose

Head of Unified Marketing Management, US

Bayer

Sorin Patilinet

Global Marketing Effectiveness

PepsiCo

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Practical AI Workflows for High-Impact Personalization

Thursday, December 11, 2025 - 12:00pm to 12:45pm EST

In today's competitive landscape, customer expectations for personalization are higher than ever. Customers get frustrated when they don’t find personalized experiences, and businesses now consider first-party data to be their most valuable asset for creating them. The challenge, however, is turning vast amounts of first-party data into actionable, high-impact campaigns at a pace that matches the complexity of wide-scale personalization needs.

Region:

Global

Speakers:

Brianna Mersey

VP Data

Monks

Zak Ramdani

Director, Search & Inbound Marketing

Hootsuite

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Reach, Target, Measure: Early Insights from the 2026 State of Performance TV Research Report

Tuesday, December 16, 2025 - 12:30pm to 1:00pm EST

Video

Be among the first to access exclusive findings from tvScientific’s upcoming 2026 State of Performance TV report, set to be published in January. Based on insights from over 600 marketing leaders, this research reveals how brands are leveraging Performance TV to combine the reach and storytelling power of television with the precision targeting, real-time optimization, and measurable outcomes of digital.

Region:

Global

Speakers:

Emily Robinson

VP, Marketing

tvScientific

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Webinar Sponsor:

Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Wednesday, January 14, 2026 - 12:00pm to 1:00pm EST

Attribution

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to elevate Marketing’s financial fluency and secure its place as a measurable, strategic asset.

Region:

Global