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Webinar 2026AI and the Changing Consumer Journey
Customers now research, compare, and decide inside AI tools before they ever reach a brand’s site, and most of that activity never shows up in analytics. Across the brands Knotch tracks, more than one in five visitors said AI shaped their visit, while referrer tracking tagged fewer than 1% of them. Join us as MMA and Knotch walk through new research on that gap, then put the findings to a panel of marketers who run content, website experience and measurement.
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Webinar 2026AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027
In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.
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Webinar 2026Where Should Marketers Invest to Win in AI-Driven Search?
GEO is adding another dimension to an already complex investment landscape. Where should marketers prioritize resources, and how do you balance short-term visibility with long-term brand growth?
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Event 2027MMA IMPACT Brasil 2027
MMA Impact Brasil 2027: o futuro do marketing não espera.Em um cenário em que as transformações acontecem mais rápido do que as respostas, acompanhar tendências já não é suficiente. É preciso antecipar movimentos, identificar oportunidades e transformar conhecimento em decisões que geram impacto real nos negócios. O MMA Impact Brasil 2027 reúne marcas, agências, líderes e empresas de mídia e tecnologia que estão à frente das discussões que movimentam a indústria. Durante dois dias, inteligência artificial, criatividade, dados, comportamento e inovação ganham novas perspectivas, conectando os desafios do presente às oportunidades que impulsionam o mercado.
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Event 2026MMA NEXT! CONFERENCE DUBAI
Collective Pulse: Powered by AI Human at the Core. Intelligence in Motion In a world shaped by AI, data, and rapidly evolving technology, growth can no longer happen in silos. Success now depends...
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Event 2026SMARTIES MENA & SMARTIES KSA AWARDS GALA '26
This year marks a first: the SMARTIES™ MENA AWARDS 2026 Gala and the SMARTIES™ KSA AWARDS 2026 Gala, presented by MMA MENA, are coming together in one celebration of the region's most exceptional...
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EventNOV11MMA CMO CONNECT | Executive Dialogues | Presented by CleverTap
Middle East & Africa, TürkiyeAdd to Calendar Request invite
EventNOV17SMARTIES MENA & SMARTIES KSA AWARDS GALA '26
Global, Middle East & Africa, MENARegister Now
EventNOV26CMO CONNECT | Lunch | Düsseldorf | 2026
Europe, DACHAdd to Calendar Request Invitation
EventDEC3MMA SSA SMARTIES AWARDS 2026
Middle East & Africa, Sub-SaharaAdd to Calendar Secure Ticket
EventDEC6MMA MENA CMO CONNECT Roundtable, Riyadh
Global, Middle East & Africa, KSA, MENARegister Now
WebinarDEC9Where Should Marketers Invest to Win in AI-Driven Search?
GlobalAdd to Calendar Register Now
EventDEC14MMA NEXT! CONFERENCE | Istanbul 2026
Middle East & Africa, TürkiyeAdd to Calendar Request Invitation -
WebinarOCT30
How do you actually measure the ROI of GEO — and what are you even measuring?
GlobalView On-Demand
