Webinar Archive

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Is AI helping or hurting your brand’s reputation — and how do you know?

Sep 9, 2026 · Global

AI systems can summarize, compare, recommend, omit, or mischaracterize a brand, often outside the brand’s direct control. That makes reputation management less about monitoring search results alone and more about understanding how AI describes the brand across different questions and contexts. The debate is how companies should monitor reputational risk when the answer can change by platform, prompt, location, and source mix.

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Can you actively shape how AI talks about you — and what’s the evidence?

Aug 27, 2026 · Global

The practical question is not whether brands can control AI answers, but whether they can influence the sources, structures, and signals AI systems use. Research and practitioner evidence suggest that brands can improve retrievability and representation, but the evidence base is still developing and platform behavior remains partly opaque. The debate is where to draw the line between credible optimization, experimentation, and overclaiming.

Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Aug 6, 2026 · APAC

CX is moving beyond digital channels, chatbots, and basic automation. Today's customers expect faster resolution, greater relevance, proactive support, and seamless experiences across every touchpoint. For enterprises, the challenge is to improve experience while also driving efficiency, loyalty, retention, and revenue impact.

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How visible is your brand in AI, and how do you measure it at scale?

Jul 30, 2026 · Global

AI-driven search changes visibility from “Did we rank?” to “Are we included, cited, summarized, or recommended in the answer?” That matters because customers may now form consideration sets inside an AI response before ever visiting a website. The central debate is whether brands can build a reliable, scalable view of their presence across prompts, platforms, competitors, and customer contexts.

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How AI is Rewriting Search

Jul 16, 2026 · Global

Fifteen years ago, Jim Lecinski gave marketers a name for the decisive moment in every purchase: the Zero Moment of Truth — the instant a customer turns to a screen to research before they buy. That moment built modern search marketing.

MMA MENA Clarity Session: When You Can’t Wait: How Do You Make the Call?

Jul 1, 2026 · Middle East & Africa

There are moments when waiting isn’t an option and decisions need to be made without perfect information. This session explores how marketers across brands, agencies, and media partners are making confident, timely decisions in a fast-moving landscape. The focus is on how teams balance speed, risk, and creativity and the frameworks that help them move forward with clarity and momentum.

MMA MENA Clarity Session: When Influence Isn’t Enough, What Builds Trust?

Jun 24, 2026 · Middle East & Africa

As expectations evolve, trust has become one of the most valuable elements of marketing. This session explores how brands, creators, and partners are building credible, effective influencer strategies in a landscape where audiences are more selective about who they listen to. The focus is on how trust is earned, how influence translates into real impact, and how partnerships are evolving to stay relevant and effective.

MMA MENA Clarity Session: Where Should the Money Go Now? Rethinking Media, Spend, and Impact

Jun 16, 2026 · Middle East & Africa

Marketing investment is under more scrutiny than ever, and every decision carries greater weight. This session explores how brands and their partners are rethinking where and how they invest from channel selection and budget allocation to measuring real impact. You’ll hear how marketers are prioritising spend, proving effectiveness, and ensuring every decision drives output.

MMA MENA Clarity Session: When Teams Are Stretched, What Sustains Performance?

Jun 9, 2026 · Middle East & Africa

Marketing teams are expected to deliver more, faster, and with greater precision. This session explores how organisations are maintaining performance while managing increasing demands from workload and expectations. The focus is on how leaders are structuring teams, setting priorities, and enabling sustained performance in a high-paced environment.

MMA MENA Clarity Session: When Data Conflicts, What Drives the Decision?

Jun 3, 2026 · Middle East & Africa

Data is everywhere, but decisions still need to be made, fast. This session explores how brands and their partners are using data to take action in real time, from performance signals to audience insight and scenario planning. The focus is on how teams cut through complexity, prioritise what matters, and combine data with experience to move quickly and decisively.

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