Evidence over opinion.
MMA webinars start with our own award-winning research: multiple years of investigation and millions invested in finding out what really drives marketing performance, presented by the marketers putting it to work. Alongside that, the Great Debates put the industry’s open questions up for argument, and Future of Marketing Solutions sessions let the companies building what’s next show their work. Register for what’s coming or browse every past session on demand.
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How to Scale Creative Intelligence
Targeting, bidding, and budgeting are measured on every media dashboard in the business. Creative is not, even though it accounts for more of campaign impact than placement.
+2Does your data structure determine your AI visibility?
AI systems need to retrieve, interpret, and synthesize brand information before they can recommend it. Is AI visibility a content problem, a data problem, or an organizational one?
+1MMA and BCG’s 2026 CMO Inquiry on AI’s Real Disruption
Roughly 60 CMOs rated their AI vision near 6 out of 10, while technology, governance, talent, agency partnerships, and workflows trailed at about 5.
How We Spend & What We Say: The State of Advertising Spend
MMA and MediaRadar analyzed five years of advertising across 10 industries and 6 channels. The biggest differences are between categories, not channels or years.
+1State of Agentic Deployment in Marketing
New research from MMA and Monks maps where agentic AI actually runs inside 100 large marketing organizations and what is blocking scale.
+1How do you actually measure the ROI of GEO — and what are you even measuring?
Influence may happen inside an AI answer without producing a click. How do you connect visibility signals to investment decisions?
On demand
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59:27 Member-only access
54:54 Member-only access
Is AI helping or hurting your brand’s reputation — and how do you know?
+2Sep 9, 2026
44:18 Member-only access
Can you actively shape how AI talks about you — and what’s the evidence?
+4Aug 27, 2026
Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth
+2Aug 6, 2026 · APAC
53:48 Member-only access
How visible is your brand in AI, and how do you measure it at scale?
+3Jul 30, 2026
59:16 Member-only access
48:04
Beyond AI Pilots: Proving Business Value in Marketing & CX
+2Apr 9, 2026 · APAC
49:55
Built to Report, Not to Drive: How Marketers Make Decisions (and What Separates the Top 30%)
+2Apr 8, 2026
1:00:59 Member-only access
1:04:58 Member-only access
1:13:40 Member-only access
1:10:03 Member-only access
57:54 Member-only access
39:03
52:40
57:02
58:55
From Campaigns to Business Value: How AI Will Transform Marketing
+1Jan 21, 2026
55:44
Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?
+2Jan 14, 2026
49:32
Conversations Drive Sports Fandom: A New Playbook for Tapping into Sports Culture
+3Dec 18, 2025
58:59
55:44
56:42
43:40
54:33
56:32
1:11:54 Member-only access
1:12:43 Member-only access
1:15:18 Member-only access
1:11:50 Member-only access
1:13:21 Member-only access
49:38
53:46
Video & CTV in 2025: Unlocking an Emerging Strategic Powerhouse
+2Sep 17, 2025
37:06 Member-only access
The AI Upskilling Playbook: A Framework for Enterprise AI Training
Aug 27, 2025
28:41
Capturing Gen Z's Attention: New Strategies for Authentic Engagement
Jul 15, 2025
32:48
CX as a Brand Builder: How to Connect Customer Experience to Brand Growth
Jun 5, 2025
1:00:24 Member-only access
1:11:34 Member-only access
1:09:48 Member-only access
1:11:50 Member-only access
1:13:07 Member-only access
26:11
Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results
Apr 16, 2025
50:31
24:35
Making the Most of Your MMA Benefits
Mar 5, 2025
58:38
Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth
Feb 12, 2025
30:17
Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders
Feb 5, 2025
1:09:18 Member-only access
1:13:35 Member-only access
1:13:49 Member-only access
How Large Language Models Work: Understanding their Strengths & Weaknesses
Jan 15, 2025
1:17:06 Member-only access
What Makes Something “AI” (hint, universal approximation & gradient descent)
Jan 14, 2025
1:14:04 Member-only access
Navigating the AI Conundrum: Harnessing AI's Power and Mitigating Risks in Marketing
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