Webinar Archive | MMA / Marketing + Media Alliance

Webinar Archive

Thursday, October 23, 2025 - 12:30pm to 1:15pm EDT

Visit Wpromote’s free AI Traffic Insights Dashboard
Region: 
Speakers: 
SVP of Earned & Owned
Wpromote
Head of SEO
Wpromote
VP of Strategic Innovation
Wpromote
Webinar Sponsor:
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Wednesday, October 22, 2025 - 1:00pm to 2:00pm EDT

A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a source of competitive advantage and sustained growth. This session explores those emerging practices and shows how companies are moving beyond cause-marketing campaigns and CSR add-ons toward integrated strategies that create measurable business value.

Region: 
Speakers: 
Professor of Practice in Marketing
Goizueta Business School, Emory University
The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business
Program Director, Marketing + Media Alliance (MMA) Marketing Org Strategy Think Tank
Faculty Member, University of Houston
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Wednesday, October 15, 2025 - 12:00pm to 1:00pm EDT

Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.

Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.

Region: 
Speakers: 
SVP – Head of Industry Research
Marketing + Media Alliance
Director, Futures
Kantar
Corporate Vice President - Research
New York Life Direct
Vice President, Marketing & Comms - Strategy & Ops
Intuit
Director of Performance, Creative & Web Strategy
Peloton
Webinar Partner:
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Friday, October 10, 2025 - 12:00pm to 1:00pm EDT

  • Hands on with agents
  • Workshop on evaluating AI risk (and responsible use)
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Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum

Thursday, October 9, 2025 - 12:00pm to 1:00pm EDT

Deep dive into contextual search and multimodality
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Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum

Wednesday, October 8, 2025 - 12:00pm to 1:00pm EDT

Tips and tricks to make prompting effective
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Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum

Tuesday, October 7, 2025 - 12:00pm to 1:00pm EDT

Unpack how LLMs are grown and the implications to prompting
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum

Monday, October 6, 2025 - 12:00pm to 1:00pm EDT

Understanding AI’s strengths and weaknesses so you can harness AI’s power
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum

Wednesday, October 1, 2025 - 12:00pm to 1:00pm EDT

Download the whitepaper: Kellanova Unlocks Predictive Impact Scores


Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the #1 question for most marketers today, and that is what MMA Global, Kellanova, and VidMob set out to unlock with their research.

Region: 
Speakers: 
SVP – Head of Industry Research
Marketing + Media Alliance
Vice President, Global Digital, Media & Omni-Shopper Experience
Kellanova
Founder & CEO
Vidmob
SVP, Influencer Strategy – Central Lead
Weber Shandwick
Webinar Partner:
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Wednesday, September 17, 2025 - 12:00pm to 1:00pm EDT

Discover how today’s marketers are reshaping their strategies—and what’s still holding them back.

Join Vassilis Bakopoulos (SVP, Head of Industry Research, MMA Global) and Neala Brown (SVP Strategy & Insights, Teads) as they unveil findings from the 2025 State of Video & CTV Survey, conducted with over 100 senior marketers. Michelle Alfano with Ally Financial, Rose Stark with Choice Hotels International, and Doree Speidel with Dave.com will join to offer perspectives from their work.

Region: 
Speakers: 
SVP – Head of Industry Research
Marketing + Media Alliance
SVP Strategy & Insights
Teads
Senior Director, Digital Marketing
Ally Financial USA
VP, Brand Marketing and Creative
Choice Hotels International
Creative Director
Dave.com
Webinar Partner:
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