Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the #1 question for most marketers today, and that is what MMA Global, Kellanova, and VidMob set out to unlock with their research.
Discover how today’s marketers are reshaping their strategies—and what’s still holding them back.
Join Vassilis Bakopoulos (SVP, Head of Industry Research, MMA Global) and Neala Brown (SVP Strategy & Insights, Teads) as they unveil findings from the 2025 State of Video & CTV Survey, conducted with over 100 senior marketers. Michelle Alfano with Ally Financial, Rose Stark with Choice Hotels International, and Doree Speidel with Dave.com will join to offer perspectives from their work.
Thursday, August 28, 2025 - 12:00pm to 1:00pm SAST
Decoding Retail Media: Essentials for Marketing Professionals
Date: 28 August 2025, Thursday
Time: 12:00 – 13:00 (SAST)
Platform: Zoom
Hosted by: MMA South Africa & MMA Academy
Retail Media is Reshaping the Future of Marketing! Are You Ready?
Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.
With AI literacy now a legal requirement for most global brands under the EU AI Act and 62% of marketers citing lack of training as their top barrier to AI adoption, organizations need systematic approaches to upskilling that deliver immediate value while ensuring compliance. Join MMA Global's Alec Foster as he shares the AI Mastery framework that has transformed AI adoption across MMA Global. Drawing from internal rollouts and work with the world's largest brands, we will share a framework that transforms this legal obligation into an opportunity for measurable business impact.
In partnership with BAMM Global, Meta uncovered critical insights into how Gen Z's social media habits are shifting—and what marketers need to do now to stay ahead. Leveraging qualitative and quantitative research across the US, UK, Brazil, Japan, and Germany, they pinpointed key trends that redefine connection, culture, and commerce for this influential audience.
How can you leverage these findings to improve your marketing to Gen Z? Join us for an MMA Global Future of Marketing Solutions webinar, in partnership with Meta and BAMM Global.
Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will explore the critical role of customer experience (CX) in building strong brands and driving tangible business. We will address the challenges marketers face in effectively connecting experience to brand growth and consistently measuring the impact of various touchpoints.
