Webinar Archive | Page 5 | MMA / Marketing + Media Alliance

Webinar Archive

AI & GenAI in Action: Legal Insights

AI & GenAI in Action: Legal Insights

Apr 24, 2025 · Middle East & Africa

Join us for an insightful webinar on “AI & GenAI in Action: Legal Insights” We will delve into the legal implications of AI, providing an overview of AI and GenAI’s impact on the legal landscape, and addressing potential challenges and opportunities. Key discussions will include how AI affects intellectual property rights and hardware regulations. Don’t miss this opportunity to stay ahead of the curve and embrace the future of AI. This is a must-attend event for anyone looking to understand and navigate the evolving intellectual property framework surrounding AI technologies.

Laura Reynaud Esq., LL.M.
Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results

Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results

Apr 16, 2025 · Global

Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.

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Paul Longo
Navigating AI Regulation: Marketing in a New Era

Navigating AI Regulation: Marketing in a New Era

Mar 19, 2025 · Global

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

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Alec Foster
Making the Most of Your MMA Global Benefits

Making the Most of Your MMA Global Benefits

Mar 5, 2025 · Global

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership?

Then join Stephen Wellman, Vice President of Membership, on March 5, 2025, from 12:00 PM - 12:30 PM ET. He will present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

MMA Global is more than just a trade association; we are a community of over 800 member companies worldwide, working together to shape the future of marketing.

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Stephen Wellman
Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Feb 12, 2025 · Global
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.
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Joel Rubinson Vassilis Bakopoulos Marc Vermut

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