Webinar Archive | Page 5 | MMA / Marketing + Media Alliance

Webinar Archive

SMARTIES UNPLUGGED - 25 June

SMARTIES UNPLUGGED - 25 June

Jun 25, 2025 · Middle East & Africa
CX as a Brand Builder: How to Connect Customer Experience to Brand Growth

CX as a Brand Builder: How to Connect Customer Experience to Brand Growth

Jun 5, 2025 · Global

Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will explore the critical role of customer experience (CX) in building strong brands and driving tangible business. We will address the challenges marketers face in effectively connecting experience to brand growth and consistently measuring the impact of various touchpoints.

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Nithi Kumar
AI & GenAI in Action: Legal Insights

AI & GenAI in Action: Legal Insights

Apr 24, 2025 · Middle East & Africa

Join us for an insightful webinar on “AI & GenAI in Action: Legal Insights” We will delve into the legal implications of AI, providing an overview of AI and GenAI’s impact on the legal landscape, and addressing potential challenges and opportunities. Key discussions will include how AI affects intellectual property rights and hardware regulations. Don’t miss this opportunity to stay ahead of the curve and embrace the future of AI. This is a must-attend event for anyone looking to understand and navigate the evolving intellectual property framework surrounding AI technologies.

Laura Reynaud Esq., LL.M.
Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results

Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results

Apr 16, 2025 · Global

Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.

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Paul Longo
Navigating AI Regulation: Marketing in a New Era

Navigating AI Regulation: Marketing in a New Era

Mar 19, 2025 · Global

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

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Alec Foster

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