Webinar Archive | Page 5 | MMA / Marketing + Media Alliance

Webinar Archive

Navigating AI Regulation: Marketing in a New Era

Navigating AI Regulation: Marketing in a New Era

Mar 19, 2025 · Global

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

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Alec Foster
Making the Most of Your MMA Global Benefits

Making the Most of Your MMA Global Benefits

Mar 5, 2025 · Global

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership?

Then join Stephen Wellman, Vice President of Membership, on March 5, 2025, from 12:00 PM - 12:30 PM ET. He will present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

MMA Global is more than just a trade association; we are a community of over 800 member companies worldwide, working together to shape the future of marketing.

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Stephen Wellman
Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Feb 12, 2025 · Global
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.
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Joel Rubinson Vassilis Bakopoulos Marc Vermut
3. Action – The Ultimate Guide to Interactive Mobile Video Ads

3. Action – The Ultimate Guide to Interactive Mobile Video Ads

Jan 30, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

2. Consideration – Cooperative Moments and the Attention They Harness

2. Consideration – Cooperative Moments and the Attention They Harness

Jan 23, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix

Jan 16, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

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