Webinar Archive | Page 7 | MMA / Marketing + Media Alliance

Webinar Archive

Fundamentals of Influencer Marketing

Fundamentals of Influencer Marketing

Dec 11, 2024 · Middle East & Africa
The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
Afşin Avcı BJ Cunningham
Ethical AI Marketing: A Toolkit for Responsible Innovation

Ethical AI Marketing: A Toolkit for Responsible Innovation

Oct 23, 2024 · Global

AI is transforming marketing, but responsible implementation is crucial for your brand’s reputation and your customers’ trust. This webinar, presented by the newly launched Responsible AI Innovation Lab (RAIL) at MMA Global, gives you the actionable strategies you need to leverage AI ethically and effectively.

Join Alec Foster, RAIL’s lead and MMA’s Responsible AI Subject Matter Expert, to:

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Alec Foster
Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Oct 2, 2024 · Global

The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.

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Mike Ellgass

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