Webinar Archive | Page 9 | MMA / Marketing + Media Alliance

Webinar Archive

Measuring Brand Value

Nov 15, 2023 · Global
How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.

Marketing Org: Defining the Footprint for Marketing Role Clarity

Oct 30, 2023 · Global
In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?

Masterclass Series - Go Beyond Video: In-game advertising grabs more users' attention. Here’s why.

Sep 22, 2023 · APAC

Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.

Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.

Marketing’s Mission and its Role in Growth Strategy

Sep 20, 2023 · Global
This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.

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