Webinar Archive | Page 6 | MMA / Marketing + Media Alliance

Webinar Archive

Ethical AI Marketing: A Toolkit for Responsible Innovation

Ethical AI Marketing: A Toolkit for Responsible Innovation

Oct 23, 2024 · Global

AI is transforming marketing, but responsible implementation is crucial for your brand’s reputation and your customers’ trust. This webinar, presented by the newly launched Responsible AI Innovation Lab (RAIL) at MMA Global, gives you the actionable strategies you need to leverage AI ethically and effectively.

Join Alec Foster, RAIL’s lead and MMA’s Responsible AI Subject Matter Expert, to:

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Alec Foster
Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Oct 2, 2024 · Global

The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.

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Mike Ellgass
Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of Marketing

Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of Marketing

Sep 25, 2024 · Global

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles®, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

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Christine Merlotti Diego Vaccarezza Robert Spratlen Joel Rubinson
Reimagine Customer Discovery Fueled by Short-Form Video

Reimagine Customer Discovery Fueled by Short-Form Video

Sep 10, 2024 · Global

The way people discover (and rediscover) brands is evolving. They're increasingly seeking content that is native and inspiring, not just information. Crowdsourcing information (fka - "searching") for recommendations from short-form videos is becoming the new normal, and TikTok is leading this global change - no matter the demo (yes, even 30+) or interest groups like #worktok or #DIYtok.

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Ann Nguyen
'Hard working' advertising strategies for the Diwali festive season

'Hard working' advertising strategies for the Diwali festive season

Aug 23, 2024 · APAC

The Diwali festive season is an occasion for celebration and discretionary spending for the Indian consumer. One-third of annual business of most categories relies on the season. But brands often find themselves in a dilemma on whether to totally dial down on branding investments and focus solely on performance marketing. This webinar will introduce the concept of 'hard working' strategies, which basically aim at full-funnel audience engagement with a balance between branding and performance levers.

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Vijay Iyer Shivani Chopra Anika Agarwal Jyothirmayee JT

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