Webinar Archive | Page 6 | MMA / Marketing + Media Alliance

Webinar Archive

AI Agents in Marketing: Navigating Hype, Risk, and Opportunity

Dec 12, 2024 · Global

As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for an executive-level exploration of this pivotal shift. While vendors promise full autonomy, less than 1% of enterprises are successfully deploying AI agents today. This webinar cuts through the hype to provide practical guidance on responsible implementation.

Alec Foster, RAIL’s lead and MMA’s Responsible AI Lead, will decode:

Understanding the Current State

Fundamentals of Influencer Marketing

Dec 11, 2024 · Middle East & Africa
The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
Afşin Avcı BJ Cunningham

Ethical AI Marketing: A Toolkit for Responsible Innovation

Oct 23, 2024 · Global

AI is transforming marketing, but responsible implementation is crucial for your brand’s reputation and your customers’ trust. This webinar, presented by the newly launched Responsible AI Innovation Lab (RAIL) at MMA Global, gives you the actionable strategies you need to leverage AI ethically and effectively.

Join Alec Foster, RAIL’s lead and MMA’s Responsible AI Subject Matter Expert, to:

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