Webinar Archive

Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results

Apr 16, 2025 · Global

Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.

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Navigating AI Regulation: Marketing in a New Era

Mar 19, 2025 · Global

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

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Making the Most of Your MMA Global Benefits

Mar 5, 2025 · Global

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership?

Then join Stephen Wellman, Vice President of Membership, on March 5, 2025, from 12:00 PM - 12:30 PM ET. He will present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

MMA Global is more than just a trade association; we are a community of over 800 member companies worldwide, working together to shape the future of marketing.

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Accelerate Marketing Strategy: AI Agents for Persona Mapping and Content Planning

Feb 20, 2025 · Europe

Overview:

Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing decisions for maximum impact. Ideal for marketers aiming to enhance efficiency and engagement.

Date: February 20^th

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Feb 12, 2025 · Global

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.

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Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Feb 5, 2025 · Global

Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic consumer engagement and experiences. Simply put, sponsorship can hit consumers’ passion points unlike any other form of marketing and create new connection points for brands.

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3. Action – The Ultimate Guide to Interactive Mobile Video Ads

Jan 30, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

2. Consideration – Cooperative Moments and the Attention They Harness

Jan 23, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC