Webinar Archive | Page 10 | MMA / Marketing + Media Alliance

Webinar Archive

Measuring Brand Value

Measuring Brand Value

Nov 15, 2023 · Global
How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
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Marisa Cranswick Rachel Reiss Joel Rubinson Vassilis Bakopoulos
Marketing Org: Defining the Footprint for Marketing Role Clarity

Marketing Org: Defining the Footprint for Marketing Role Clarity

Oct 30, 2023 · Global
In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
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Cristina Bondolowski Tom Duncan Shubu Mitra Dr. Sundar Bharadwaj
Masterclass Series - Go Beyond Video: In-game advertising grabs more users' attention. Here’s why.

Masterclass Series - Go Beyond Video: In-game advertising grabs more users' attention. Here’s why.

Sep 22, 2023 · APAC

Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.

Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.

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Amit Rathi Rudrashish Nag
Marketing’s Mission and its Role in Growth Strategy

Marketing’s Mission and its Role in Growth Strategy

Sep 20, 2023 · Global
This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.
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Catherine Crevels Kevin Howard Shubu Mitra Rebecca Messina
Measurement: Measuring Incrementality to Untangle Marketing Contribution

Measurement: Measuring Incrementality to Untangle Marketing Contribution

Sep 13, 2023 · Global
Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.
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Neha Bhargava Wayde Fleener Amy Adams Andy Kauffman
State of Generative AI and its Application in Marketing

State of Generative AI and its Application in Marketing

Sep 6, 2023 · Global
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
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Vassilis Bakopoulos

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