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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Smart Pro Co., Ltd
MMA IMPACT Vietnam 2025
Vietnam
October 31, 2025 / Ho Chi Minh City
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MMA Executive Dialogue 2025 - Purpose-Led Finance: Branding with Impact, Trust, and Inclusion
Vietnam
July 31st, 2025
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Ho Chi Minh CIty
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YouNet Advocacy Marketing JSC
MMA Innovate Vietnam 2025
Vietnam
August 21st, 2025
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Ho Chi Minh City
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Brand Growth & Communication Efficiency: The Power of Elevator Digital Media
Vietnam
May 21, 2025
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Ho Chi Minh CIty
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1990 Agency Company Limited
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