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Consumer Engagement
Shopper Marketing
Social Media

The state of Social commerce & Live-streaming in Vietnam

The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.

Released: 
April, 2022
Education Section: 
Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
social commerce, live-stream

Martech Vietnam 2022

April 28, 2022 / Ho Chi Minh City
 add to calendar
MMA Members' Stories - The Marketing anecdotes you don't want to miss

MMA Members' Stories - The Marketing anecdotes you don't want to miss

Mar 18, 2022 · APAC

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.
 

Giang Vuong Kha Dinh Thang Nguyen Tien Narci
Is Brand Safety in Danger without Cookies?

Is Brand Safety in Danger without Cookies?

Feb 25, 2022 · APAC

With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially. 

Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance. 

1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety

Watch Now
Corina Trang Luong Nguyen Manh Ha Phan Bich Tam

The Connected Consumer

The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel. 

Decision Lab

Released: 
February, 2022
Region: 
APAC, Vietnam

Heineken Vietnam Brewery Limited (HVB)

Consumer Engagement
Data
Programmatic
Social Media

Vietnam Martech Report

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, report, martech, 2021
AI
Games
Video

[AdColony x MMA] The Evolution of Gaming

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Released: 
October, 2021
File Size: 
4.24MB
Education Section: 
Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, 2021, ADcolony

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