Webinar Archive

Winning the 2022 Festive Season with Optimal Media Strategies

Sep 7, 2022 · APAC

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:

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Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

Aug 10, 2022 · APAC

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

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CMO Roundtables on Growth - Creative: How do we leverage creativity in the age of digital and AI?

Jul 28, 2022 · Global

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Members Only

Marketing Attribution Think Tank Member Meeting: Q2 2022

Jun 22, 2022 · Global

Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:

Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.

CMO Roundtables on Growth - Marketing Attribution: Marketing measurement seems to be harder than ever

Jun 8, 2022 · Global

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Gaming & The Future of Immersive Marketing

May 17, 2022 · Global

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How brands can build an emotional connection to consumers in Vietnam with help from Search

Apr 4, 2022 · APAC

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

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Demystifying Brand Safety - Its Importance in Today's Evolving Ecosystem

Mar 30, 2022 · APAC

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

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MMA Members' Stories - The Marketing anecdotes you don't want to miss

Mar 18, 2022 · APAC

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.

Members Only

Marketing Attribution Think Tank Member Meeting: Q1 2022

Mar 9, 2022 · Global

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

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