Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Key insights :

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Disrupted global supply chains and an increasingly fragmented digital landscape – brands across Southeast Asia are cracking their heads to find the right formula to reach, engage and move consumers to action. With more Indonesians transacting online, the growth of the country’s digital consumer population has outpaced its neighbours by 15%.

The MMA SMARTIES Awards is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. 

MMA in partnership with GetCraft will share key insights on crafting a successful campaign into a SMARTIES winning case study. People connect with stories, therefore, a good method of storytelling using your campaign results in a data-backed case study is really important.