Webinar Archive | Page 15 | MMA Global

Webinar Archive

Wednesday, June 16, 2021 - 6:30am to 8:00am IST

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.

Region: 
Speakers: 
MMA India Board Member; Vice President of Monetization
Flipkart
Global Head of Ecommerce
Wavemaker
Head of Business Development, Partnerships & Affiliate Marketing, Southeast Asia
Alibaba Group-Lazada
Chief Strategy Officer, WPP India & President
GroupM South Asia
Senior Agency Partner Manager
Shopify
Country Head & BOD Member
MMA Global India
Watch the Webinar:

Friday, June 11, 2021 - 11:00am to 12:00pm EDT

Fabrick™ — Neustar's identity-based customer cloud — powers data management, media activation, and marketing analytics without a reliance on cookies or mobile ad IDs. Brands, publishers and platforms can leverage our innovations in identity-powered media and measurement to drive better marketing outcomes and competitive advantage in a post device-ID future.

Region: 
Speakers: 
Former EVP / GM, Marketing Solutions
TransUnion
Moderator: 
Managing Director & Partner
BCG
Product Review By:
Watch the Webinar:

Friday, May 21, 2021 - 11:00am to 12:00pm EDT

For the first time, LiveRamp will publicly announce the release of its new customer identity technology. The solution will provide a data-agnostic strategy as the industry evolves—allowing marketers and the agencies they work with to connect, control, and activate customer data in an easy, effective and safe way.
Region: 
Speakers: 
VP Product, GM Identity Infrastructure
LiveRamp
SVP of Addressability and Ecosystem
LiveRamp
Moderator: 
Expert Project Leader
BCG
Product Review By:
Watch the Webinar:

Wednesday, May 19, 2021 - 11:00am to 11:45am EDT

This debate will include six CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective. This will be an exclusive, invite only event to gain perspective from top leaders in marketing.

Region: 
Speakers: 
President and Chief Executive Officer
The Jim Stengel Company, LLC
SVP & Chief Marketing Officer
General Motors
President, Diageo Beer Company, USA
Diageo Beer
Former Chief Marketing Officer
Zillow
Watch the Webinar:

Wednesday, May 19, 2021 - 5:00am to 6:00am CEST

This panel is all about customer centricity based on Dr. Peter Fader’s framework. Watch the recording of our panel to hear what our marketing experts Dorit Posdorf (NuCom Group), Patrick Stal (N26), Carlos Yniguez (Jochen Schweizer mydays Group) and Christian Eckhardt (Customlytics) think about customer centricity and how they enable it in their organisations.
Region: 
Speakers: 
CMO
DocMorris
VP of Global Marketing
N26
CDO
Jochen Schweizer
CEO
Customlytics
Moderator: 
Chief Content Officer
Mobilegroove
Watch the Webinar:

Tuesday, May 18, 2021 - 11:00am to 11:45am EDT

With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:

Region: 
Speakers: 
Global VP, Client Services
Sinch
Vice President and Principal Analyst
Forrester Research
VP of Growth and AI
iFood
Webinar Sponsor:
Watch the Webinar:

Thursday, May 13, 2021 - 2:00pm to 2:45pm EDT

The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.

Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:

Region: 
Speakers: 
Product Marketing Lead
The Weather Company
Offering Manager, IBM Watson Advertising Accelerator
The Weather Company
Associate Director, Strategic Sales & Partnerships
Xandr
Webinar Sponsor:
Watch the Webinar:

Friday, May 7, 2021 - 1:00pm to 2:00pm EDT

ConnectID enables sustained user recognition across the open web by matching to a persistent identifier, built on top of Verizon Media’s proprietary ID Graph. By leveraging consented data from direct consumer relationships across Verizon Media's owned and operated properties, ConnectID allows advertisers and publishers to drive deeper, more sustainable relationships with consumers.

Region: 
Speakers: 
VP, Product & Engineering - Ads Data
Yahoo
Moderator: 
Managing Director & Partner
BCG
Partner & Associate Director
BCG
Product Review By:
Watch the Webinar:

Wednesday, May 5, 2021 - 7:30am to 8:00am BST

Speakers: 
Managing Director EMEA
MMA
Business Development Manager
STORYLY
Head of TazeDirekt & Microline
MiGROS TiCARET A.S.

Thursday, April 29, 2021 - 2:00pm to 2:45pm EDT

In June of 2020, apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track. In partnership with AppsFlyer, the MMA conducted a 3-part research effort with both marketers and consumers about the implication of these changes.
Region: 
Speakers: 
President & GM
AppsFlyer
SVP – Head of Industry Research
MMA
Global Media Manager
McDonald's
CEO
Shields Strategic Consulting & Next in Marketing Podcast Host
Research Partner
Watch the Webinar: