Webinar Archive

In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing experts in Germany. In this panel, a group of marketing experts debates the framework of Dr. Leslie Wood. She is a pioneer and innovator in advertising analytics with more than 30 years of experience.

Join our event and hear what our guests think about Dr. Leslie Wood’s framework and what role creativity and creatives play in their organizations.  

The MMA SMARTIES Awards is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. 

MMA in partnership with GetCraft will share key insights on crafting a successful campaign into a SMARTIES winning case study. People connect with stories, therefore, a good method of storytelling using your campaign results in a data-backed case study is really important.

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.