In a post-cookie world, brands will need to build or rebuild a strong data foundation to compete and serve their customers. By investing in their customer intelligence with a data-agnostic approach, brands will be able to generate customer profiles with identity at the core, complete with customer attributes. This will allow for a full customer profile that is more than an identifier.
This debate will include six CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective. This will be an exclusive, invite only event to gain perspective from top leaders in marketing.
In MMA’s “Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing experts in Germany. In the first of four panels we debate Dr. Peter Fader’s framework. Fader is professor of marketing at the Wharton School of the University of Pennsylvania and a representative of a customer centric approach. Fader operates on the founding belief that marketers must leverage customer lifetime value. He argues marketers generate the best results when they find the customers most likely to buy their product or service — and then finding more of them.
With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:
The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.
Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:
ConnectID enables sustained user recognition across the open web by matching to a persistent identifier, built on top of Verizon Media’s proprietary ID Graph. By leveraging consented data from direct consumer relationships across Verizon Media's owned and operated properties, ConnectID allows advertisers and publishers to drive deeper, more sustainable relationships with consumers.
Today’s consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity. This webinar will showcase how conversational messaging is reshaping brands direct-to-consumer strategy, why it is blurring the lines between marketing and service and hear from brands that have successfully employed messaging to improve the customer experience.
New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.
Today’s marketers are operating in a completely new environment.
• What long-held assumptions do today’s marketers need to throw out?
• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?
Join this webinar to hear the insights and solutions to these questions.
