Yahoo Identity Solutions Overview | MMA / Marketing + Media Alliance

Yahoo Identity Solutions Overview

May 7, 2021 Global
Product Review By:
Varun Bhagwan Varun Bhagwan VP, Product & Engineering - Ads Data, Yahoo

ConnectID enables sustained user recognition across the open web by matching to a persistent identifier, built on top of Verizon Media’s proprietary ID Graph. By leveraging consented data from direct consumer relationships across Verizon Media's owned and operated properties, ConnectID allows advertisers and publishers to drive deeper, more sustainable relationships with consumers.

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