At MMA Global APAC, we strive to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative opportunities. This comprehensive white paper delves into one of the most significant developments in our industry: Retail Media Networks (RMNs).

As third-party cookies phase out and first-party data grows in importance, RMNs offer precision targeting, greater ROI, and integration across marketing channels. With global RMN spending projected to exceed $140 billion by 2024, their potential to drive awareness, engagement, and conversions is unparalleled.

This resource includes insights from the MMA India-Amazon Ads Report, case studies from McDonald’s India, and an in-depth look at RMNs’ technical and strategic evolution. It is a must-read for brands, retailers, and platforms aiming to embrace change and lead the next era of advertising innovation.