Beyond AI Pilots: Proving Business Value in Marketing & CX | MMA / Marketing + Media Alliance
Decision Series

Beyond AI Pilots: Proving Business Value in Marketing & CX

Collective Thinking. Clear Direction. Insights that move the Industry forward
Apr 9, 2026 APAC
Webinar Partner:
Gaurav Anand Gaurav Anand Vice President and Global Head, Customer Interaction Suite, Tata Communications
Moneka Khurana Moneka Khurana Country Head & BOD Member, MMA Global India
Premankur Jana Premankur Jana Chief Marketing Officer, Ambit Finvest Pvt.Ltd
Priya Jaggi Priya Jaggi Head of Marketing, McDonald's
Puneet Kusumbia Puneet Kusumbia VP Marketing, Heritage Foods

 

While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.

This insight-led session will cover:

  • Transitioning from AI pilots to scalable business impact
  • Proving ROI in marketing and customer experience initiatives
  • Organizational and cultural shifts needed to scale AI
  • Real-world use cases driving tangible growth