MMA in the News | MMA / Marketing + Media Alliance

MMA in the News

News

New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

News

U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations

Marketers continue to focus on increasing the value and volume of their data, but are still hindered by issues of quality and speed.
News

AI Coalition Aims to Demystify Tech for Brands Like HP, Diageo, Kellogg's

Marketers value the speed with which the coalition was set up.
News

AI's Impact on Marketing May Be Getting Easier to Quantify

A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers
News

As AI spreads across the marketing landscape, data’s role will be key to success or danger

News

Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe

Article

More Marketers Are Adopting Multi-Touch Attribution, But There’s Still Some Frustration

Article

New Study Exposes Debate On Keys To Marketing-Led Growth

Marketing leaders have different opinions on the best frameworks that drive growth according to a new study from MMA Global. Join the debate and hear from CMOs of CVS Health, Campbell's and Reckitt.

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