While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.
This insight-led session will cover:
Transitioning from AI pilots to scalable business impact
Proving ROI in marketing and customer experience initiatives
Organizational and cultural shifts needed to scale AI
Marketing leaders have different opinions on the best frameworks that drive growth according to a new study from MMA Global. Join the debate and hear from CMOs of CVS Health, Campbell's and Reckitt.
