Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth | MMA / Marketing + Media Alliance
Decision Series

Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Collective Thinking. Clear Direction. Insights that move the Industry forward
Apr 9, 2026 APAC
Webinar Partner:
Sujay Ray Sujay Ray Head - CX, Content & Advocacy, L’Oreal India
Elizabeth B. Closmore Elizabeth B. Closmore Co-Founder & President, Commotion, Tata Communications
Shalini Kumar Shalini Kumar Head - Consumer Experience, Kenvue
Raj Nair Raj Nair Head of Customer Experience, Piramal Finance

CX is moving beyond digital channels, chatbots, and basic automation. Today's customers expect faster resolution, greater relevance, proactive support, and seamless experiences across every touchpoint. For enterprises, the challenge is to improve experience while also driving efficiency, loyalty, retention, and revenue impact.

CX is moving beyond digital channels, chatbots, and basic automation. Today's customers expect faster resolution, greater relevance, proactive support, and seamless experiences across every touchpoint. For enterprises, the challenge is to improve experience while also driving efficiency, loyalty, retention, and revenue impact.

Agentic AI is redefining what is possible. It can understand intent, take action, connect workflows, support human teams, and improve interactions in real time. This shifts AI from a service tool to a strategic layer in customer journey design, support transformation, and business growth.

This session brings together enterprise CX leaders to explore how agentic AI can redesign customer journeys, improve service outcomes, personalise engagement, and create measurable CX impact.

This insight-led session covers:

  • What agentic AI actually means for customer experience, and how to gauge organisational maturity
  • Where today's CX automation hits its ceiling, and which agentic use cases matter most
  • How to prove agentic CX impact to the CEO, CFO, and the Board
  • Frameworks and best practices leaders can apply today, not theories
  • How to balance automation with trust, empathy, and human oversight