With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.
Wednesday, November 4, 2020 - 12:30pm to 1:30pm EST
The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.
Thursday, October 29, 2020 - 11:00am to 12:00pm EDT
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
Framework Summary: Building equity with the advertising basics of creative, reach, targeting, and timing.
Wednesday, October 28, 2020 - 2:00pm to 3:00pm EDT
The unreachables are a highly desirable demographics made up of tech savvy millennials that are cord-cutters or cord-nevers. In this webinar, Stephanie Quan, Director of Program Management, Brand Partnership Studio at Twitch, will share how two brands, Miller Lite and Charmin, collaborated with and leveraged Twitch personalities to create branded content that was able to reach this elusive demographic. Find out the strategies and tactics they employed to drive engagement with the brand, win new consumers and cement themselves in the heart of the gamer community
Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.
At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.
Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.
At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.
Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.
Let’s face it, the 2020 Holiday season will be nothing like we’ve ever seen. Limited physical gatherings. Fewer jet setters. A predominantly online holiday. In fact, as you might expect, it is predicted that more than half (69%) of consumers plan to do more shopping online than in previous years and 1 in 4 plan to start their holiday shopping earlier than before.
Wednesday, October 21, 2020 - 12:00pm to 12:45pm EDT
At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.
Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.
Wednesday, October 14, 2020 - 12:30pm to 1:30pm EDT
With subject matter experts from marketing to technology, the MMA EMEA Podcast series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise interviews developed to inform and inspire.
In this sesion Ionut Ciobotaru, founder of PubNative and the Chief Product Officer of Verve Group, talks to Peggy Anne Salz about PubNative Joining Forces With Applift And Verve To Form The Unified Data-First Brand Performance Ad Platform, VERVE GROUP.
