Webinar Archive

The Journey to Achieve MTA Success: How to Setup Your First MTA Project and Select the Right MTA Provider for You

Aug 12, 2021 · Global

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

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Indonesia: Mobile App Trends 2021: A Regional Benchmark of App Performance

Aug 12, 2021 · APAC

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A closer look at Indonesia's mobile market

India: Mobile App Trends 2021: A Regional Benchmark of App Performance

Aug 11, 2021 · APAC

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

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India: Leveraging Consumer Data for Marketing: Insights from our survey of over 150 marketers

Aug 5, 2021 · APAC

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Key insights :

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Exploring a Privacy-First Future with Google

Jul 30, 2021 · Global

With Chrome's decision to push the timeline for cookie deprecation back to 2023, marketers are curious about the proposals, developments, and updates in the Privacy Sandbox. Join us for a session on progress in the Privacy Sandbox, the opportunities for marketers, and how the industry can prepare for a world without third-party cookies.

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Indonesia: Winning in The Modern Marketing Landscape

Jul 29, 2021 · APAC

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Disrupted global supply chains and an increasingly fragmented digital landscape – brands across Southeast Asia are cracking their heads to find the right formula to reach, engage and move consumers to action. With more Indonesians transacting online, the growth of the country’s digital consumer population has outpaced its neighbours by 15%.

The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit

Jul 20, 2021 · Global

Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.

Creative matters: How to build brands

Jul 15, 2021 · Global

In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing experts in Germany. In this panel, a group of marketing experts debates the framework of Dr. Leslie Wood. She is a pioneer and innovator in advertising analytics with more than 30 years of experience.

Join our event and hear what our guests think about Dr. Leslie Wood’s framework and what role creativity and creatives play in their organizations.

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Indonesia: Programmatic Should Not Be Problematic

Jul 14, 2021 · APAC

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In the APAC region, Indonesia is one of the leading countries when it comes to mobile programmatic. Thanks to heavy mobile investment in Southeast Asia, advertisers are looking for more efficient ways to achieve their marketing goals. The effectiveness and efficiency of a programmatic campaign is encouraging marketers to increase their spends on the channels.

APAC: Build Winning SMARTIES Case Studies

Jul 8, 2021 · APAC

The MMA SMARTIES Awards is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers.

MMA in partnership with GetCraft will share key insights on crafting a successful campaign into a SMARTIES winning case study. People connect with stories, therefore, a good method of storytelling using your campaign results in a data-backed case study is really important.

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Webinar Archive

A closer look at Indonesia's mobile market

A closer look at India's mobile market

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