Webinar Archive

BritePool - Identity Product Overview

Oct 1, 2021 · Global

BritePool facilitates accurate identity targeting without third-party cookies and integrates all identity providers for total interoperability enabling advertisers to maximize reach across the AdTech ecosystem and realize true frequency caps for campaigns that span multiple ID providers, while delivering precise metrics associated with log-level delivery to all ad recipients and attribution.

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Put Personalization in the Driver's Seat

Sep 28, 2021 · Global

From pandemic-caused chip shortages to the deprecation of ad tracking identifiers, there are no shortages of headwinds facing automotive marketers. But with such a heritage of innovation, how can the automotive industry continue to embrace new, agile digital advertising opportunities? Join IBM Watson Advertising's Mike Reed and Ali Gwin to learn how you can accelerate your digital creative with the power of AI technology.

Takeaways:

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MMA EMEA Webinar: Two CMO chats in one session: The Future of Marketing & Data plus How Marketing Orgs Drive Growth.

Sep 28, 2021 · Global

Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC

There’s no doubting that marketing has never been more exciting or more challenging:

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India - Win this Festive Season with Snapchat

Sep 28, 2021 · APAC

Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials

This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!

Determine Your Brand Safety Standards, exploring brand safety vs. suitability

Sep 15, 2021 · Global

How to identify and think about your brand’s level of tolerance for unsafe content and determine what is “unsafe.”

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India: Reaching The Festive Season Shopper On The Open Internet: New Insights & Strategies

Sep 15, 2021 · APAC

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.

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India: Decoding Consumer behaviour - Winning the 2021 Festive season

Sep 14, 2021 · APAC

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

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ID5 Universal ID – Identity Product Overview

Sep 10, 2021 · Global

ID5 enables publishers and advertisers to create and distribute a shared 1st party identifier to the entire ecosystem to enable targeting, frequency capping and measurement in environments where 3rd party cookies and MAIDs are blocked. ID5’s privacy-by-design technology and encryption mechanism ensure that users’ privacy preferences are respected throughout the advertising value chain.

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