The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit | MMA / Marketing + Media Alliance

The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit

Tuesday, July 20, 2021 - 11:15am to 11:55am EDT

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Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.

Speakers:

Dr. Felipe Thomaz

Associate Professor Of Marketing

Said Business School, University of Oxford

Dr. Koen Pauwels

Distinguished Professor of Marketing and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative

Northeastern University, Boston

Dr. Carl Mela

T. Austin Finch Foundation Professor of Marketing

Duke University

Moderator:

Joanna O’Connell

Chief Intelligence Officer

Omnicom Media Group