Dr. Felipe Thomaz
Associate Professor Of Marketing, Said Business School, University of Oxford
Dr. Koen Pauwels
Distinguished Professor of Marketing and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative, Northeastern University, Boston
Dr. Carl Mela
T. Austin Finch Foundation Professor of Marketing, Duke University
Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.
