If your company is an MMA member and you need log-in information, please email [email protected].
Members Only
Dr. Michael Pettiette
Program Director, Marketing + Media Alliance (MMA) Marketing Org Strategy Think Tank, Faculty Member, University of Houston
Jim Lecinski
Clinical Professor of Marketing, Northwestern University's Kellogg School of Management
Vassilis Bakopoulos
SVP, Global Head of Research, Marketing + Media Alliance
James Trott
Senior Director, Global Addressable Media, The Coca-Cola Company
Nihar Shah
AVP Digital Performance & Strategy, AT&T
Michele McCray-Howard
Global AI Enablement, Mastercard
Viraj Shah
Director, Global Digital & Social Marketing (GEO-AEO Lead), Mastercard
Imri Marcus
CEO & Co-Founder, Brandlight
Fifteen years ago, Jim Lecinski gave marketers a name for the decisive moment in every purchase: the Zero Moment of Truth — the instant a customer turns to a screen to research before they buy. That moment built modern search marketing.
