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Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.
The MMA Indonesia AI Leadership Council (ALC) accelerates and catalyzes industry-ready AI and data practices across Indonesia’s marketing and advertising ecosystem, advocating foundational AI principles and delivering measurable, AI-driven ROI, business impact that fuels efficient and effective growth for Indonesia's industry leaders and decision makers.