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Indonesia: Winning in The Modern Marketing Landscape

Indonesia: Winning in The Modern Marketing Landscape

Jul 29, 2021 · APAC

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Disrupted global supply chains and an increasingly fragmented digital landscape – brands across Southeast Asia are cracking their heads to find the right formula to reach, engage and move consumers to action. With more Indonesians transacting online, the growth of the country’s digital consumer population has outpaced its neighbours by 15%.

Alexandra Debby Anglieyani Mulie Saravanan Mudaliar Rudy Adrian
Indonesia: Programmatic Should Not Be Problematic

Indonesia: Programmatic Should Not Be Problematic

Jul 14, 2021 · APAC

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In the APAC region, Indonesia is one of the leading countries when it comes to mobile programmatic. Thanks to heavy mobile investment in Southeast Asia, advertisers are looking for more efficient ways to achieve their marketing goals. The effectiveness and efficiency of a programmatic campaign is encouraging marketers to increase their spends on the channels.

Shanti Tolani Arfitrianto Zulnaini Susanty Afkar Grace Amelia
AI
Consumer Engagement
Data
Location
Programmatic
Shopper Marketing

The MMA Indonesia MarTech Report 2021

As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth. 

In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.

Released: 
June, 2021
File Size: 
18.7MB
Education Section: 
Best Practices, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia

PT Unza Vitalis (Wipro Unza)

IMPACT Indonesia

October 21 & 22, 2021

2020 Modern Marketing Reckoner Indonesia

A report that takes us through how brands & consumers in Indonesia need to adapt seamlessly in this rapidly transforming digital environment.​

Highlights :

Released: 
December, 2020
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
APAC, Indonesia

The Trade Desk Singapore Pte Ltd. (Indonesia)

The State of the Industry: 2020 Mobile Marketing in Indonesia

The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.

Highlights:

Released: 
November, 2020
Education Section: 
Benchmark Studies, Educational Documents, Perspectives
Region: 
APAC, Indonesia

PT Megasari Makmur (Godrej Indonesia)

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