Webinar Archive

Conversational messaging is changing the way consumers buy. It provides brands with an opportunity to increase engagement through personalized conversations, drive sales and gain insights across the customer journey. This webinar will outline the business case for using mobile messaging, why conversational marketing is important, examples of how to engage consumers in this channel and share industry best practices.

The MMA, in collaboration with Neustar, have released a brand new marketing growth strategy dubbed Outcome-Based Marketing 2.0 (OBM2). This framework outperformed traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). OBM2 represents a major step forward in validating how marketing organizations can achieve profitable growth through responsive audiences for their respective brands in today’s rapidly changing marketing world.

In one of the most attended webinars of 2020, last year’s report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie will share surprising insights from this year’s survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond. 

This debate will include five analytic panelists, each in support of one of the presented marketing growth frameworks. The analytics will debate via a live, in-person or virtual session, discussing the scientific basis of each. This be a technical conversation, dissecting the research and mathematics behind each framework to better understand the mechanics behind each theory.