Webinar Archive | Page 22 | MMA / Marketing + Media Alliance

Webinar Archive

Beyond “Vanity Metrics”: Key Measurements For Customer Engagement

Beyond “Vanity Metrics”: Key Measurements For Customer Engagement

Dec 3, 2020 · Global

Everyone knows that data is essential to modern marketing. But while companies around the world are investing in new marketing technologies to gather and manage customer data, they often find that these investments don’t accomplish much. One of the biggest challenges marketers face is not knowing what to track, measure, and the impact this has on their marketing strategy.

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Neha Aletty Amanda Record
How to Grow Brands: Findings from 1 Billion Shopping Trips

How to Grow Brands: Findings from 1 Billion Shopping Trips

Dec 1, 2020 · Global

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: Exclusive preview of a to-be-published book with new findings on brand growth.

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Jared Schrieber
Gaming is for life, not just for lockdown

Gaming is for life, not just for lockdown

Nov 25, 2020 · Europe

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming. We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming. Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time. We will discuss how mobile gaming is offeri

Aftermath: Impact of a Mobile Fraud Audit

Aftermath: Impact of a Mobile Fraud Audit

Nov 19, 2020 · Global

You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.

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Christina Alexanderson Grant Simmons
[India] Capitalising on Consumer Intelligence to Drive Marketing Performance

[India] Capitalising on Consumer Intelligence to Drive Marketing Performance

Nov 19, 2020 · APAC

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

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Anindya Datta
Brand Safety and Fraud

Brand Safety and Fraud

Nov 12, 2020 · Global

With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.

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Terri Schriver

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