Webinar Archive

The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.

The unreachables are a highly desirable demographics made up of tech savvy millennials  that are cord-cutters or cord-nevers. In this webinar, Stephanie Quan, Director of Program Management, Brand Partnership Studio at Twitch, will share how two brands, Miller Lite and Charmin, collaborated with and leveraged Twitch personalities to create branded content that was able to reach this elusive demographic. Find out the strategies and tactics they employed to drive engagement with the brand, win new consumers and cement themselves in the heart of the gamer community

Let’s face it, the 2020 Holiday season will be nothing like we’ve ever seen. Limited physical gatherings. Fewer jet setters. A predominantly online holiday. In fact, as you might expect, it is predicted that more than half (69%) of consumers plan to do more shopping online than in previous years and 1 in 4 plan to start their holiday shopping earlier than before.