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Webinar Archive

Unpacking the 2020 Holiday Season: Leveraging Consumer Trends to Drive Increased ROI

Unpacking the 2020 Holiday Season: Leveraging Consumer Trends to Drive Increased ROI

Oct 22, 2020 · Global

Let’s face it, the 2020 Holiday season will be nothing like we’ve ever seen. Limited physical gatherings. Fewer jet setters. A predominantly online holiday. In fact, as you might expect, it is predicted that more than half (69%) of consumers plan to do more shopping online than in previous years and 1 in 4 plan to start their holiday shopping earlier than before. 

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Scott Kelliher
MMA Town Hall: Find Out How the MMA Can Help Your Marketing Efforts Today
Members Only

MMA Town Hall: Find Out How the MMA Can Help Your Marketing Efforts Today

Oct 21, 2020 · Global

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

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Greg Stuart Erica DeLorenzo
EMEA Video Podcast Series - 'There is no new Normal'

EMEA Video Podcast Series - 'There is no new Normal'

Oct 14, 2020 · Global

With subject matter experts from marketing to technology, the MMA EMEA Podcast series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise interviews developed to inform and inspire.

In this sesion Ionut Ciobotaru, founder of PubNative and the Chief Product Officer of Verve Group, talks to Peggy Anne Salz about PubNative Joining Forces With Applift And Verve To Form The Unified Data-First Brand Performance Ad Platform, VERVE GROUP.

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Chris Babayode Ionut Ciobotaru
Outcomes - Based Planning: Targeting the Movable Middle to Maximize Outcomes

Outcomes - Based Planning: Targeting the Movable Middle to Maximize Outcomes

Oct 14, 2020 · Global

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: New advertising framework connecting impressions and actions to drive profitable growth both short- and long-term

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Joel Rubinson
The Impact of IDFA on Marketing

The Impact of IDFA on Marketing

Oct 8, 2020 · Global

In an effort to frame the potential impact of the Apple IDFA (Identifier for Advertisers) changes (requiring a user’s opt in) with the upcoming release of iOS14, the MMA has brought together a panel of marketers and technology experts that will help you understand the potential implications to your business. As the mobile ecosystem continues to evolve into a cookie-less world with increased privacy laws, brands need to find new ways to attribute marketing spend, target consumers with creative personalization and find ways to mitigate the potential for increased fraud.

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Angela Bauer Regina Sommese
MMA EMEA Webinar Series "There is no New Normal": iOS14 - What you need to know

MMA EMEA Webinar Series "There is no New Normal": iOS14 - What you need to know

Sep 30, 2020 · Europe

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

 

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Ben Jeger

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