Want to see how leading brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive record engagement? Join InMarket for an upcoming webinar where they share their H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks—with 18%+ CTR—leveraging InMarket’s real-time, interactive Moments brand experiences.
In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth. Opportunities to engage their audiences are vast — online and offline media, websites, apps, email, and physical stores.
Tet 2021 is on its way, Brands and Consumers alike want a fresh start.
Nothing in 2020 was ‘normal’ due to COVID-19, so advertisers’ strategies should keep pace with shifting trends. Google has revamped our 'Tet Playbook' to include consumer trends observed during COVID-19 to help brands navigate and succeed in challenging times.
Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.
Get into the secret of Grab audience who have proven transaction power, and how to drive results for your business by joining GrabAds and MediaDonuts team on MMA Webinar on Wednesday, August 5 as we showcase Grab’s action-based & O2O ad formats that can help your business to generate flying results.
With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
- Andrew McAfee (principal research scientist, MIT)
Everything in the digital world - from surfing the web to sending an email to financial transactions and, yes, even sending a text message or making a phone call - creates a data trail and, there is a good chance, that someone is using it or will be soon enough.
Indian consumers are leaning into voice like no other country in the world. The power of voice makes technology and products accessible to more and more Indians. In less than 3 years, an entire ecosystem for voice has emerged from voice platforms to developers to brands that are building and adopting voice. We are at an inflection point where voice will further accelerate in the next couple of years. With this 1st webinar on Voice, we will focus on sharing and having a discussion on:
Your brand is a story unfolding across all customer touch points. It has always been the learning for innovators and marketers to start the customer journey from customer experience and the working backwards to your product or services and mandates the need to walk in the customer shoes to know what customers really want.
