Webinar Archive

MMA EMEA Webinar Series: 'There is No New Normal.' McKinsey & Company: The future of consumer and retail

Sep 16, 2020 · Europe

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

How Brands Grow: What Marketers Don't Know

Sep 14, 2020 · Global

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: It is not possible to use short-term performance metrics to drive long-term success

MMA EMEA Webinar Series: ‘There is No New Normal.’ Going for Growth: Why our mindset matters with Sunday Times Business best-selling author Sarah Ellis

Sep 9, 2020 · Europe

The context for our careers has changed. Gone are the days of linear, predictable, 'ladder like' paths instead uncertainty, change and ambiguity are the new normal.

To navigate our increasingly 'squiggly' careers self-awareness and continual learning is now an imperative.

In this action focused webinar, Sarah Ellis, co-founder of award-winning career development company Amazing If, will share:

Watch Now

[APAC Webinar] How To Build A Winning Case Study at SMARTIES APAC

Sep 3, 2020 · APAC

MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards - the only awards platform to recognise mobile marketing.

This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.

Coca-Cola Indonesia and GOJEK
Celebrate Moments That Matter with Coca-Cola

Watch Now

Mobile Creativity That Drives Results

Aug 28, 2020 · Europe

There is no ignoring the fact that the smartphone has changed the way we consume content, and as such, the way we market. And yet marketers and creatives globally are only just starting to understand what it takes to make award-winning and effective work on this new canvas.

Join the MMA, Kantar, Facebook and leading industry voices as we launch the Mobile Creativity Playbook; summarising our top tips for maximising your mobile creative, and to discuss what new insights we’ve learned over the past year through our combined research.

Our illustrious panel will discuss:

The New Marketing Playbook: What’s Next in Advertising & Tech - a conversation with Verizon Media's James Colborn

Aug 27, 2020 · Global

While the future is unpredictable, one thing is for certain: now is the time to get ahead of what’s to come by leveraging data and insights, embracing next-gen technology, and driving performance. In this in-depth conversation with Verizon Media’s James Colborn, Head of Global Data Solutions and the MMA’s Vassilis Bakopoulos, Head of Insights and Research, you’ll hear about the latest trends that will help you build your brand in an uncertain world.

KEY TAKEAWAYS

Watch Now

InMarket Webinar: How to Build a Breakthrough Campaign in the Moments that Matter

Aug 20, 2020 · Global

Want to see how leading brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive record engagement? Join InMarket for an upcoming webinar where they share their H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks—with 18%+ CTR—leveraging InMarket’s real-time, interactive Moments brand experiences.

Breakthrough Moments Topics Covered:

[India Webinar] Cloud for Marketing

Aug 13, 2020 · APAC

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth. Opportunities to engage their audiences are vast — online and offline media, websites, apps, email, and physical stores.

Watch Now

[Vietnam Webinar] Winning Tet 2021 – New Playbook to Drive Business Growth Across Full Funnel Marketing

Aug 13, 2020 · APAC

Tet 2021 is on its way, Brands and Consumers alike want a fresh start.

Nothing in 2020 was ‘normal’ due to COVID-19, so advertisers’ strategies should keep pace with shifting trends. Google has revamped our 'Tet Playbook' to include consumer trends observed during COVID-19 to help brands navigate and succeed in challenging times.

[India Webinar] D2C Strategy & Data Strategy

Aug 6, 2020 · APAC

Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.

Watch Now

Webinar Archive

Pages

Get News from the Alliance