The COVID-19 pandemic is affecting every aspect of our lives and disrupting businesses in ways no one could ever imagine.
MMA brings insights based on market research and perspectives from businesses, so marketers can understand changes in consumer mindsets that are at play and develop strategies for survival and growth.
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.
Thursday, June 4, 2020 - 11:30pm ICT to Friday, June 5, 2020 - 12:30am ICT
Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish?
In a moment of crisis, brands can lead or they can retreat. At Teads, we have had a unique perspective into consumer behavior over the past few weeks. We have been taking a close look at what content consumers trust most, and how this translates to media performance and insights. Join us for a look at content consumption trends, pricing forecasts, and advertising strategies to help your brands take the lead and emerge stronger than ever.
Building conversations on a positive thematic of how we enter and thrive in the new world post Covid-19. Now, more than ever, every business must have a robust presence in order to compete. Whether this means Digital footprint, reputation management, communications or a combination of them, businesses need to explore every available opportunity to reach their current and potential customers.
Thursday, May 28, 2020 - 11:30pm ICT to Friday, May 29, 2020 - 12:30am ICT
Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.
The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
83% of brands are still not able to make connections across consumer touchpoints and devices –without these connections, personalization remains a thing of the future. This won't get any easier with the cookie going away. Join Swiggy and Zeotap in a fireside chat about the future of identity resolution and customer intelligence and get some food for thought on the future of MarTech in India.
With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer and retail businesses.
We will be sharing our latest thinking on reimagining your consumer business in the Next Normal, based on latest insights from across the globe. We will share our latest facts and insights on China’s return, how consumers across Asia think about spending on discretionary items, and how to think about a return for your business in the Next Normal.
As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.
In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss
The future is digital. This pandemic has accelerated the consumer journey towards that
The pace at which businesses adopt digital will determine their future success
New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…
