The COVID-19 pandemic is impacting our world today. The shift requires marketing leaders to more effectively understand the current impact in consumer behavior, key questions to address and actions to consider during this challenging time. Join this webinar to learn how marketing leaders will maintain customer loyalty, change the marketing operating model and position the organization to consistently deliver.
Brian Wieser is highly regarded in the marketing, media, advertising and technology fields. As the Global President of Business Intelligence at GroupM, Brian leads GroupM’s thought leadership practice focused on driving actionable marketplace intelligence on markets, audiences, partners, platforms, and more. In this webinar, Brian will focus on how the pandemic is impacting the global marketing industry, discuss shifts in media consumption and other behaviors, tips for managing through crisis and how marketers can be mindful of opportunities while setting the stage for future growth.
As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
Everybody talks about the weather, but nobody does anything about it." Charles Dudley Warner had it right ... until now. Weather is perhaps the single largest external swing factor in business performance – responsible for nearly half a trillion dollars in economic impact in the U.S. alone each year. Weather has been proven to affect emotion, behavior, and purchase habits, along with having impacts on supply chain, pricing, product assortment, and even staffing.
Amidst heightened stay at home measures in the region, people are now consuming more media. New media behaviours especially in digital and mobile have emerged, fuelled by disrupted daily routines and shifts in consumer motivations, some of which will become “the new abnormal” for the post COVID era.
Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.
However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.
With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.
We are currently living in an unprecedented era of uncertainty and angst that we will never forget. To understand COVID-19 impact in Indonesia, SurveySensum launched “COVID-19 Weekly Consumer Sentiment Tracker” via innovative WhatsApp surveys.
This Webinar presents insights on the impact of Covid-19 in Indonesia. It will help marketers to chalk out a tactical plan to navigate through the Coronavirus crisis.
In 45-minutes, you'll get the latest news and announcements from the MMA, key insights from guest speakers & industry experts, learn what your peers are doing to help lead the transformation of marketing and how you can get involved.
2020 is set to shatter mobile records across app downloads, consumer spend, mobile app and web usage, and mobile ad spend. Mobile has completely transformed the way we order food, buy groceries, book taxis, stream content, play games, and shop — making our lives easier every day and transforming nearly every industry in the process. Mobile is the key to winning with consumers.
This webinar will cover the tips and trends mobile marketers need to know, including:
