Webinar Archive | Page 27 | MMA / Marketing + Media Alliance

Webinar Archive

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Jun 24, 2020 · Global

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business

[APAC] #ShapingTheFuture with Mobile Economy & Advertising

Jun 19, 2020 · APAC

Click here to watch the webinar on YouTube.

As the mobile ecosystem becomes more complex, advertisement marketers are focusing on targeted marketing to customers to maximize the impact of advertising. The advertising paradigm is shifting from the web2.0 to the web3.0 generation pursuing a customized and context-aware advertisement service for each consumer in this cloud computing era.

How Marketers Are Using Location Data To Plan For The New "Normal"

Jun 18, 2020 · Global

It's no secret that foot traffic is down in the U.S. - but traffic is not just down, it's different. Overnight, consumers changed their shopping habits. But over the last couple of months in quarantine, a new picture has emerged.

Join PlaceIQ, a location data and technology company, to hear what trends they've seen in the U.S. in grocery, retail, dining, travel, and more. We'll be discussing:

- How marketers are using location data to monitor business health and watch for cues of reopening

[APAC Webinar] Decoding The Gaming Audience

Jun 15, 2020 · APAC

Watch the video on YouTube here.

The gaming industry has come a long way since the ‎#retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.

Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.

[MMA India] Modern Marketing Era - Time to Reset & Reboot with Martech

Jun 11, 2020 · APAC

The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be -
1. Agile
2. Customer-centric
3.. Technology-enabled

Join leading industry market leaders and brand custodians as they dive into four key areas:
· Relevance of First-Party Data in post COVID scenario.
· Do you expect Digital Spending to increase post-COVID.

[APAC] #ShapingTheFuture through Digitisation & Consumption

Jun 5, 2020 · APAC

Watch the Webinar on YouTube here.

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

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