Webinar Archive | Page 29 | MMA / Marketing + Media Alliance

Webinar Archive

[Vietnam Webinar] From Bricks to Clicks: Taking Retail Business Online

May 22, 2020 · APAC

Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.

We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.

We will cover 

[APAC Webinar] MarTech: Powering Digital Transformation in China

May 21, 2020 · APAC

Life in China is springing back after weeks of lockdown, while the situation after the pandemic is gradually getting better, attitudes toward digital transformation have changed. With the outbreak keeping people at home, more and more companies have come up with ways to get their business done online. Brands now see the need to manage omnichannel touchpoints and audiences in a proactive way, and make fact-based and data-driven decisions.

[India Webinar] Progress Through Creativity and UGC in Times of Uncertainty

May 20, 2020 · APAC

With work from home being the new normal, digital content has taken centre stage - TikTok has seen a surge in time spent by users engaging & creating with short form video. User generated content is a high impact format of story-telling that has become more relevant today, than ever. This webinar touches upon how brands partnered with TikTok to really captivate users on a platform so inclusive and cause driven.

The webinar will shed light in:

[APAC] There's no Playbook for this....New World Post Covid-19

May 15, 2020 · APAC

Looking forward with an optimistic view you cannot help but wonder what will happen and how we are going to deal with the changes that we will all have to adapt to. There is always a silver lining, and we believe, that is a very important lens with which we should look at the world surrounding us with all this uncertainty.

[APAC Webinar] Healthy, Happy and Productive during Covid-19 Times

May 14, 2020 · APAC

Behavioural Science can help us remain Healthy, Happy and Productive during remote working. But how?

Staying healthy, happy & productive during managed remote working & social distancing. Humans are social beings. Interaction is incredibly important as it helps to keep our mental and physical health in peak condition, and boosts our immune system. When direct contact is hard, we need to consciously maintain social connection through any means available.

Will RCS Steal The Spotlight From Messaging Apps? What The Next Generation of Texting Means For Brands

May 13, 2020 · Global

The next generation of SMS is set to revolutionize how brands text with consumers. Rich Communication Services (RCS) allows business to build deep emotional connections through branded, visually appealing messages and interactive content, gain real-time insights that can be used to improve conversion rates, and enrich the user experience. Join Brien Jones-Lantzy, Head of Carrier Relations at Infobip and John Shirley, Partnerships Development Manager at Google for a riveting discussion on the future of RCS and what the next generation of texting means for brands.

Numbers Matter: Building Brand and Keeping Customer Trust in Omni-Channel

May 12, 2020 · Global

More than 42 million toll-free voice numbers are in use today, many of which are associated with the world’s most well-known brands. Originally used for inbound calls, businesses are now discovering these numbers are a powerful tool for customer engagement – particularly when it comes to texting. The numbers you use need to open doors, which is becoming increasingly difficult at a time of growing distrust in communications.

[India Webinar] Here for now v/s Here to stay - Perspectives on Changing Consumer Behaviour

May 8, 2020 · APAC

Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.

In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about

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